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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Yokohama to Showcase Aircraft Lavatory Products at Aircraft Interiors Expo 2026

Yokohama to Showcase Aircraft Lavatory Products at Aircraft Interiors Expo 2026

Yokohama Rubber said it aims to expand sales of its aircraft interior products by targeting aircraft manufacturers, airlines and aircraft maintenance companies. Yokohama Rubber and its U.S. sales subsidiary, Yokohama Aerospace America, will participate in Aircraft Interiors Expo 2026 at Hamburg Messe in Hamburg, Germany. The three-day event begins April 14 and features aircraft interior products, […]

5 things heavy rain season reveals about your car

5 things heavy rain season reveals about your car

Heavy rain across South Africa does more than flood streets and delay traffic. It exposes hidden problems in vehicles that many drivers overlook until something goes wrong. Every rainy season, fitment centres across the country see the same pattern; cars that seemed fine in dry weather suddenly struggle with braking, steering, traction and visibility. This […]

Apollo Tyres achieves improved EcoVadis Gold Rating in 2026; secures SBTi validation for Climate Targets

Apollo Tyres achieves improved EcoVadis Gold Rating in 2026; secures SBTi validation for Climate Targets

Apollo Tyres Ltd today announced two major milestones that reinforce its commitment to sustainability and responsible business practices. The company has achieved an improved EcoVadis Gold Rating, with its score improving to 98th percentile in FY26. The Company has also received validation from the Science Based Targets initiative (SBTi) for its near-term and net-zero emissions […]

Apollo Tyres Hosts 7th Global Partners’ Summit in India

Apollo Tyres Hosts 7th Global Partners’ Summit in India

Attendees also toured the company’s facility in Andhra Pradesh for a firsthand view of production technology and plant operations. Apollo Tyres held the seventh Global Partners’ Summit, convening partners for discussions on business strategy, product roadmaps, manufacturing, sustainability and supplier quality. The agenda emphasized alignment on operations and long-term collaboration across the supplier network. Attendees also […]

Continental Phases Out Coal, Heavy Fuel Oil at Tire Plants Worldwide

Continental Phases Out Coal, Heavy Fuel Oil at Tire Plants Worldwide

The company said all tire plants now draw on a diversified mix of alternative energy sources enabled by systematic, long-term investments. Continental said its tire production has reached a sustainability milestone, as it phases out coal and heavy fuel oil across all tire production sites. Since January, all plants have adopted alternative energy sources to generate […]

The Easy Tyre Tip That Could Save You Up to 10% on Fuel

The Easy Tyre Tip That Could Save You Up to 10% on Fuel

Come April, the daily school run, the commute to work, and even a quick trip to the shops could cost South African motorists noticeably more. With fuel prices expected to spike, drivers are encouraged to take steps to improve driving habits and tyre care. Factors such as under-inflated tyres, uneven tread wear and incorrect wheel […]

Bridgestone Activates Driver-in-the-Loop Simulator for Digital Tire Development

Bridgestone Activates Driver-in-the-Loop Simulator for Digital Tire Development

The simulator features a large mobile platform with a five-meter range of motion and a carbon-fiber cockpit. Bridgestone announced that its driving simulator is now fully operational at the company’s R&D center near Rome, Italy. The VI-grade DiM500 Driver-in-the-Loop (DiL) simulator enables the company to assess tire performance in a virtual environment. “Bridgestone is already considered […]

Skills training for the Tyre Sector Well Underway

Skills training for the Tyre Sector Well Underway

According to the TEPA Training Committee, substantial progress in being made in implementing the Skills Development Programme that underpins the training objectives set out in TEPA’s 2025-2030 Corporate Strategy. These include critical skills training for the tyre sector. Since project inception on 1 June 2024, TEPA has met all key Year 1 milestones, laying a […]

Nokian Tyres Publishes Climate Transition Plan, Targets Net-Zero by 2050

Nokian Tyres Publishes Climate Transition Plan, Targets Net-Zero by 2050

The company’s near-term target calls for a 42% reduction by 2030. Nokian Tyres published its climate transition plan, outlining how the company plans to reduce greenhouse gas emissions and reach net-zero by 2050. The plan is based on the company’s near- and long-term climate targets approved by the Science Based Targets initiative in 2024. Nokian Tyres’ […]

Point S Signs Master Franchise Agreements in Greece and Cyprus, Enters Zambia

Point S Signs Master Franchise Agreements in Greece and Cyprus, Enters Zambia

With this expansion, Point S now has a presence in 54 countries. Point S began 2026, its 55th anniversary year, by launching operations in three new markets: Greece, Cyprus and Zambia. Point S said the expansion extends the company’s turnkey retail model. That model combines tire sales with car service and broader automotive repair. Master Franchise […]

Rolling Noise: How Continental Is Making Tyres Even Quieter

Rolling Noise: How Continental Is Making Tyres Even Quieter

Hanover, Germany, March 20, 2026. Continental is developing tyres with exceptionally low rolling noise, helping reduce overall traffic noise and improve comfort inside the vehicle. This is made possible by innovative technologies and tread designs. Alongside air pollution, noise is one of the biggest burdens for people and the environment – especially in urban areas. […]

Scandinavian Enviro Systems signs Letter of Intent for technology licensing in North America

Scandinavian Enviro Systems signs Letter of Intent for technology licensing in North America

Scandinavian Enviro Systems AB (publ) (“Enviro”) has signed a letter of intent with an undisclosed party regarding the potential licensing of Enviro’s proprietary technology for the establishment of one or several tyre pyrolysis plants in North America. Under the letter of intent, the parties intend to conduct a study to assess the commercial and technical […]