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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Nokian Tyres ranks among Top 30 on Financial Times’ Europe’s Climate Leaders list and is the highest-scoring tire company
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Nokian Tyres ranks among Top 30 on Financial Times’ Europe’s Climate Leaders list and is the highest-scoring tire company

The Financial Times has once again included Nokian Tyres on the Europe’s Climate Leaders list. Being listed reflects the company’s strong progress in reducing greenhouse gas emissions, and it is a recognition Nokian Tyres has earned every year since the ranking began in 2021. The list is compiled annually by the Financial Times and the research firm […]

Tyre Technology where is it headed?
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Tyre Technology where is it headed?

Some of the new buzzwords around tyre technology and what we can expect soon, revolve around smart tyres, airless tyres, data-driven design and sustainable eco-friendly materials. Smart tyres now include the integration of sensors to monitor key parameters such as pressure, temperature, and wear in realtime, transmitting data to vehicle systems to improve safety and […]

Bridgestone South Africa brings adventure home with local production of Dueler AT002
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Bridgestone South Africa brings adventure home with local production of Dueler AT002

Bridgestone South Africa has announced the local production of its premium all-terrain tyre, the Dueler A/T002, at its manufacturing facility in Brits, North West. First launched in Europe in 2023, the Dueler A/T002 is now being produced locally for the first time, making it more accessible to South African drivers while supporting the country’s automotive localisation […]

Mentored by Champions, driven by Determination
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Mentored by Champions, driven by Determination

Bernie Laing on why women can succeed in a man’s industry. How does a sales representative, selling batteries out of the boot of her vehicle, end up running a fitment store for one of the country’s leading franchise brands? This Women’s Month, we sit down with Bernie Laing, co-owner of Supa Quick, Kloof, in Kwazulu-Natal, […]

SA Treads Digital Aug.|Sep.’25 Edition – Available
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SA Treads Digital Aug.|Sep.’25 Edition – Available

With August being Women’s Month, there is no better time to pay tribute to the industry’s leading ladies. Meet Bernie Laing, who went from selling batteries out of the boot of her car to running one of Kwazulu-Natal’s most successful fitment centres, Supa Quick Kloof. Who says the tyre business is strictly reserved for men? […]

Festival of Motoring powered by WesBank set to ignite Kyalami this weekend
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Festival of Motoring powered by WesBank set to ignite Kyalami this weekend

Africa’s premier automotive showcase, the Festival of Motoring powered by WesBank, is revving up to welcome thousands of visitors when it opens to the public from 29 – 31 August 2025 at the iconic Kyalami Grand Prix Circuit. The event officially kicks off with Media Day on Thursday, 28 August, giving journalists and industry stakeholders […]

A record show for Autopromotec 2025
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A record show for Autopromotec 2025

Autopromotec has confirmed that its 30th edition held last week in Bologna, Italy broke all previous records including international growth and the achievement of ISO 20121 Certification for Sustainability. The event also further enhanced Autopromotec’s role as a global reference hub for innovation and training. 97,348 attendees were registered as visitors with a 17 per […]