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International · 2 min read

Nokian Tyres expands its premium summer tire range with the new Nokian Tyres Powerproof E featuring A-class ratings in all three EU tire label categories

Nokian Tyres introduces the new Nokian Tyres Powerproof E, a premium summer tire developed for the needs of modern drivers in Central and Southern Europe. The tire's key achievement is its A-class rating in all three EU tire label categories: rolling resistance, wet grip and external rolling noise, across the entire product range.

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