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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Why Anti-dumping Duties are NOT addressing the REAL ISSUE – Importers Speak Out
Southern Africa

Why Anti-dumping Duties are NOT addressing the REAL ISSUE – Importers Speak Out

In the previous edition, we explored the challenges facing South Africa’s remaining tyre manufacturers and their call for stronger protection against unfair imports. Now, the Tyre Importers Association of South Africa (TIASA) offers its perspective. While agreeing that illicit trade is harming the industry, TIASA argues that the real issue is not anti-dumping duties, but […]

SA Treads Digital Jun/Jul ’26 – Now Available
Southern Africa

SA Treads Digital Jun/Jul ’26 – Now Available

Among the various long-term issues needing to be addressed within the South African tyre industry, illicit trade and its detrimental effects across every industry sector – not to mention the consumer – remains the most critical. Unfortunately, a handful of ‘bad eggs’ who refuse to play by the rules and are determined to bypass the […]

Building a safer, fairer automotive aftermarket
Southern Africa

Building a safer, fairer automotive aftermarket

South Africa’s automotive aftermarket, especially the tyres, parts and equipment sector, is evolving rapidly. New entrants, alternative supply chains and price-sensitive consumers are reshaping the market. This is positive, but it also highlights a reality the sector can no longer ignore: growth without compliance carries real consequences. Compliant businesses feel those consequences daily. Accredited dealers […]

TiAuto Investments Announces Acquisition by Global Trading and Investment Group Marubeni Corporation
Southern Africa

TiAuto Investments Announces Acquisition by Global Trading and Investment Group Marubeni Corporation

TiAuto Investments, one of Southern Africa’s leading automotive retail and services groups, today announced that it has entered into an agreement to partner with Marubeni Corporation, a global trading and investment company headquartered in Japan. The transaction marks a significant milestone in TiAuto’s nearly 60-year history and positions the business for its next phase of […]

South African Manufacturing Sector Under THREAT
Southern Africa

South African Manufacturing Sector Under THREAT

Is the system failing local producers? The closure of the Goodyear Kariega plant in Uitenhage last year that resulted in more than 900 job losses, was met with profound shock. No one expected the closure of a manufacturing icon that had operated in South Africa for more than 70 years. Sadly, Goodyear is not an […]

Local tire manufacturers face mounting challenges
Southern Africa

Local tire manufacturers face mounting challenges

NDUDUZO CHALA ON WHY EVEN PLAYING FIELD REMAINS INEQUITABLE When anti-dumping duties on Chinese imports became effective in 2023, the local tyre makers had hoped their implementation would make for a more even playing field. But just how effective did this protection measure prove to be? And what other factors may be threatening their survival? […]

Dunlop Tyres SA Welcomes Marcia Noxolo Veronica Mayaba as New Commercial Director
Southern Africa

Dunlop Tyres SA Welcomes Marcia Noxolo Veronica Mayaba as New Commercial Director

Dunlop Tyres SA is proud to announce the appointment of Marcia Noxolo Veronica Mayaba as its Commercial Director, effective November 2025. Her portfolio encompasses, Sales, Retail, Marketing and Technical Services. A respected and purpose-driven leader, Mayaba brings decades of experience across the automotive value chain and a proven track record of building high-performance, people-centred teams. […]

Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner
Southern Africa

Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner

Continental Tyre South Africa has joined forces with Mercedes-Benz South Africa as its tyre partner for the AMG Experience, which is based at Zwartkops Raceway near Pretoria. This partnership sees Continental’s SportContact 7 ultra high-performance (UHP) tyre fitted across the fleet of Mercedes-AMG models that are used for driver training, delivering exceptional driving precision and […]

Automechanika Johannesburg Catalyses Industry Transformation
Southern Africa

Automechanika Johannesburg Catalyses Industry Transformation

The milestone 10th edition of Automechanika Johannesburg, held from 28 to 30 October, brought together industry leaders, innovators, and automotive specialists to its new venue, Gallagher Convention Centre, to explore the future of South Africa’s automotive aftermarket sector. Connecting the market, driving export opportunities The event attracted 307 exhibitors and facilitated 2,959 business matchmaking meetings, […]