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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Why Anti-dumping Duties are NOT addressing the REAL ISSUE – Importers Speak Out
Southern Africa

Why Anti-dumping Duties are NOT addressing the REAL ISSUE – Importers Speak Out

In the previous edition, we explored the challenges facing South Africa’s remaining tyre manufacturers and their call for stronger protection against unfair imports. Now, the Tyre Importers Association of South Africa (TIASA) offers its perspective. While agreeing that illicit trade is harming the industry, TIASA argues that the real issue is not anti-dumping duties, but […]

Hankook Showcases Dynapro Off-Road, iON EV Tires at Overland Expo, Demo Days
International

Hankook Showcases Dynapro Off-Road, iON EV Tires at Overland Expo, Demo Days

The company said the appearances support its plan to engage drivers and partners across SUV, light-truck and EV segments. Hankook Tire highlighted off-road and EV-specific tire fitments at two recent events, Overland Expo PNW and Demo Days Festival. The company said the appearances support its plan to engage drivers and partners across SUV, light-truck and EV […]

Europe’s anti-dumping duties could redirect Chinese tyre volumes toward Africa
International

Europe’s anti-dumping duties could redirect Chinese tyre volumes toward Africa

Europe’s move to impose anti-dumping duties on Chinese passenger-car and light-truck tyre imports could have consequences well beyond the region itself, with potential knock-on effects for trade flows into Africa. According to market coverage citing the European Commission decision, the duties took effect last week, prompting renewed attention on how global tyre supply may be […]

Nokian Tyres Ranks on Time’s World’s Most Sustainable Companies 2026 List
International

Nokian Tyres Ranks on Time’s World’s Most Sustainable Companies 2026 List

The list evaluates thousands of companies worldwide and includes 750 companies. Nokian Tyres was ranked 100th on Time magazine’s World’s Most Sustainable Companies 2026 list. Nokian Tyres said the sustainability recognition comes from an annual ranking compiled with research firm Statista. The list evaluates thousands of companies worldwide and includes 750 companies. “This is a great acknowledgment of […]

SA Treads Digital Jun/Jul ’26 – Now Available
Southern Africa

SA Treads Digital Jun/Jul ’26 – Now Available

Among the various long-term issues needing to be addressed within the South African tyre industry, illicit trade and its detrimental effects across every industry sector – not to mention the consumer – remains the most critical. Unfortunately, a handful of ‘bad eggs’ who refuse to play by the rules and are determined to bypass the […]

Nexen Tire Opens Automated Warehouse at Zatec, Czech Republic Plant
International

Nexen Tire Opens Automated Warehouse at Zatec, Czech Republic Plant

Nexen Tire’s European entity said the added capacity will give it greater flexibility in responding to seasonal demand fluctuations. Nexen Tire announced a new automated warehouse at its European manufacturing plant in Zatec, Czech Republic. The investment increased storage capacity by about 57%, from 530,000 tires to 830,000 tires. According to the company, the expansion will […]

Nokian Tyres ranked the 100th most sustainable company in the world by TIME Magazine
International

Nokian Tyres ranked the 100th most sustainable company in the world by TIME Magazine

Nokian Tyres has been included in TIME Magazine’s list of the World’s Most Sustainable Companies 2026. The list includes 750 companies with outstanding sustainability performance. Nokian Tyres was ranked 100th. The annual ranking by TIME, compiled in collaboration with research firm Statista, evaluates thousands of companies worldwide. “This is a great acknowledgment of our long-term […]

Continental sets benchmark in 2026 European Summer tyre tests
International

Continental sets benchmark in 2026 European Summer tyre tests

Continental delivered a standout performance in this year’s independent European summer tyre tests, securing 13 wins and 19 podium finishes across 24 evaluations conducted by leading automotive publications and mobility organisations. The results underline the company’s ability to consistently perform at the top across a wide range of tyre segments and test conditions. Top results […]

Building a safer, fairer automotive aftermarket
Southern Africa

Building a safer, fairer automotive aftermarket

South Africa’s automotive aftermarket, especially the tyres, parts and equipment sector, is evolving rapidly. New entrants, alternative supply chains and price-sensitive consumers are reshaping the market. This is positive, but it also highlights a reality the sector can no longer ignore: growth without compliance carries real consequences. Compliant businesses feel those consequences daily. Accredited dealers […]

THE TIRE COLOGNE 2026 gives the transformation of the industry a profile
International

THE TIRE COLOGNE 2026 gives the transformation of the industry a profile

High international demand and a strong market response emphasise the relevance of the trade fair Cologne, June 2026 – With around 400 exhibitors from 33 countries and around 14.600 participants from 110 countries, THE TIRE COLOGNE 2026 has once again confirmed its position as the leading international trade fair of the tyre and wheel industry.The […]

Apollo Tyres is the fastest climber in ‘Brand Strength’ rankings for 2026
International

Apollo Tyres is the fastest climber in ‘Brand Strength’ rankings for 2026

Apollo Tyres Ltd has achieved a marked increase in ‘Brand Strength’ in India, its domestic market, according to new independent analysis by Brand Finance of the world’s strongest and most valuable tyre brands. Brand Finance conducts the only brand analysis specific to the global tyre market, evaluates Brand Strength in a process compliant with ISO […]