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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

SA Treads Digital Feb/March ’26 – Available

SA Treads Digital Feb/March ’26 – Available

For motor racing enthusiasts, the beginning of a new year is synonymous with the world’s most prestigious racing event – the Dakar Rally. This year, the race took place in Saudi Arabia, with competitors facing challenging terrains, both on sand and on rock, citing a disturbing rise in tyre punctures and failures. We share some […]

ATS Euromaster to wind down UK operation with risk of 700 redundancies

ATS Euromaster to wind down UK operation with risk of 700 redundancies

Car and van fast-fit business ATS Euromaster is pushing ahead with plans for a structured wind-down of the company with the risk of 700 redundancies The move follows the closure of 86 of its most unprofitable centres in 2025 which failed to halt “significant financial” losses. It said the fast fit market is experiencing over-capacity, rising costs […]

MICHELIN ON SA MINING

MICHELIN ON SA MINING

Mining Without Compromise: Why ESG in Africa Must Be Built into Operations, Not Added On At Mining Indaba 2026, the conversation shifted from ambition to accountability. The question was direct: can mining scale up production in Africa while movingtowards zero waste and lower emissions? For Michelin, the answer lies in practical decisions made every day […]

Dunlop Named Official Tire Sponsor of Luftgekühlt, Air|Water Porsche Events

Dunlop Named Official Tire Sponsor of Luftgekühlt, Air|Water Porsche Events

The Dunlop and Luftgekühlt sponsorship connects the brand with enthusiasts and professionals. Dunlop will serve as the official tire sponsor of Luftgekühlt and Air|Water under a multi-year agreement. Established in 2014, Luftgekühlt hosts large-scale gatherings celebrating air-cooled Porsche vehicles. The events also highlight notable community figures, enthusiasts and creators. The Dunlop and Luftgekühlt sponsorship connects the brand with […]

Goodyear Q4 2025 Earnings Show Highest Margin in Seven Years

Goodyear Q4 2025 Earnings Show Highest Margin in Seven Years

Margin expansion and cost savings defined Goodyear’s Q4 2025 earnings, while full-year results reflected restructuring and tariff headwinds. The Goodyear Tire & Rubber Company closed out 2025 with its strongest quarterly segment operating income and margin in more than seven years, even as replacement demand and commercial volumes remained under pressure. In its Goodyear Q4 2025 […]

Toyo Tires 2025 Earnings Show Sales Growth, Profit Decline

Toyo Tires 2025 Earnings Show Sales Growth, Profit Decline

Toyo Tires posted sales gains in fiscal 2025 and strengthened its balance sheet, despite a drop in net income. Toyo Tires 2025 earnings showed higher net sales and operating profit, alongside improved balance sheet strength, even as profit attributable to owners declined year over year. For the fiscal year ended Dec. 31, 2025, Toyo Tire Corporation reported net […]

Michelin 2025 Earnings Show Lower Sales, Strong Cash Flow

Michelin 2025 Earnings Show Lower Sales, Strong Cash Flow

Volume pressure weighed on Michelin in 2025, but pricing discipline and cash generation strengthened the balance sheet. Michelin 2025 earnings reflect lower Original Equipment volumes, resilient pricing, and continued free cash flow generation as the company reduced net debt entering 2026. Michelin 2025 Earnings Summary For the year ended Dec. 31, 2025: Tire sales volumes declined […]

Trelleborg Tires Wins ‘Best Agriculture Tire’ at the Visão Agro Brazil Awards

Trelleborg Tires Wins ‘Best Agriculture Tire’ at the Visão Agro Brazil Awards

A jury of executives, researchers, and decision-makers from Brazil’s agricultural institutions selected the winners. Trelleborg Tires received the “Best Agriculture Tire” award during a ceremony held in Ribeirão Preto, Brazil. The trophy was accepted by Fábio Metidieri, agri sales director at Yokohama TWS Brazil. Best Agriculture Tire Award Highlights Technology Focus Trelleborg Tires said it continues […]

New Audi A6 fitted with Continental Tyres

New Audi A6 fitted with Continental Tyres

Continental will fit the new Audi A6 with its summer tyres as standard. The Ingolstadt-based car manufacturer has approved two options for its premium mid-size model: the high-performance SportContact 7 and the efficiency-focused EcoContact 6 Q. The SportContact 7 is a high-performance tyre designed for particularly sporty, precise handling. Its rubber compound and tread pattern are optimised […]

Apollo Tyres’ Q3 FY26 revenue from operations up 12%

Apollo Tyres’ Q3 FY26 revenue from operations up 12%

For the quarter ended December 31, 2025 Apollo Tyres Ltd, on a consolidated level, registered a revenue of Rs 7743 crores ($861 million), an increase of 12% over the same period last fiscal. Both Indian and European Operations witnessed double digit growths in revenue in the third quarter. For the nine months of the fiscal […]

Continental Strives to Make Tyres Even Quieter

Continental Strives to Make Tyres Even Quieter

Continental is developing tyres with exceptionally low rolling noise, helping to reduce overall traffic noise and improve comfort inside the vehicle. This is made possible by innovative technologies and tread designs. Alongside air pollution, noise is one of the biggest burdens for people and the environment – especially in urban areas. The World Health Organization […]