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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

LESSONS LEARNT – BUSINESS, TYRES AND NOT LOSING SIGHT OF YOUR GOALS

LESSONS LEARNT – BUSINESS, TYRES AND NOT LOSING SIGHT OF YOUR GOALS

INTERVIEW – RENE BAKER SHARES SIMPLE RECIPE FOR SUCCESS As a fellow female entrepreneur, meeting dynamic women who have made it in the business world – particularly a male dominated one – is heartwarming. Enter Rene Baker, a lady, who 10 years ago, took on a mammoth challenge, purchasing a shop that sells tyres and […]

Yokohama Rubber reveals three-year management plan to achieve ‘hockey stick’ sales growth by 2027

Yokohama Rubber reveals three-year management plan to achieve ‘hockey stick’ sales growth by 2027

Yokohama Rubber revealed its new medium-term management plan, Yokohama Transformation 2026 (YX2026). The new plan will be implemented over the next three years, 2024–2026, as the successor to Yokohama Transformation 2023 (YX2023). Under YX2026, Yokohama Rubber said it will further advance the exploitation of the strengths of its existing businesses and the exploration of new value. […]

Dunlop partners with Extreme SuperCars for an exhilarating 2024 racing season

Dunlop partners with Extreme SuperCars for an exhilarating 2024 racing season

Backed by a product line of ultra-high-performance tyres, Dunlop Tyres SA is excited to announce its sponsorship of one of South Africa’s fastest and most exhilarating circuit motor racing categories – the high-octane Extreme SuperCars racing series at the National Extreme Festival. The sponsorship will see the race series, held at Zwartkops International World of […]

SA Treads Digital Edition Feb/Mar 2024 is out now

SA Treads Digital Edition Feb/Mar 2024 is out now

Download here now In our daily travels, it’s alarming to witness neglected tires on vehicles, exposing drivers to serious risks. Despite being the only connection to the road, tires are often overlooked due to cost concerns, lack of awareness, time constraints, and misinformation. Temptations to opt for cheaper, second-hand tires only exacerbate the problem. However, […]

Trelleborg to showcase tyres at LogiMat 2024

Trelleborg to showcase tyres at LogiMat 2024

Trelleborg tires will showcase its full portfolio for material handling and logistics at LogiMat 2024, the international trade fair taking place March 19-21 in Stuttgart, Germany. Trelleborg will feature some of its tyre technologies, including advanced treads and high-performance rubber compounds for endurance, safety and performance, the company said. Trelleborg will display its XP1000 tyre, which […]

COUNTDOWN TO TYREXPO ASIA 2024 BEGINS

COUNTDOWN TO TYREXPO ASIA 2024 BEGINS

It is now under three months before the TyreXpo Asia Show will be staged in Bangkok for the very first time, in Hall 98 at the Bangkok International Trade & Exhibition Centre (BITEC) from 15th to 17th May. Asia is regarded as being at the forefront of the global tyre market with emerging economies in […]

Yokohama’s Geolandar tyres win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar tyres win multiple classes at 2023 King of the Hammers

Yokohama Rubber vehicles equipped with the company’s Geolandar off-road tyres for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers off-road race held in California from Jan. 28-Feb. 3. The King of the Hammers, which is the season opener for the year-long Ultra4 National Series racing tour, combines desert […]

‘TYRES ARE NOT A COMMODITY’, SAY MOTORISTS

‘TYRES ARE NOT A COMMODITY’, SAY MOTORISTS

According to a study conducted in South Africa, durability, comfort and performance are the main attributes drivers have in mind when considering their next tyre. It is a common misconception that drivers treat tyres as a commodity and do not differentiate among different types and brands on the market. Research conducted by Ipsos demonstrates a […]

TEPA focuses on recycled waste tyre collection

TEPA focuses on recycled waste tyre collection

Vishal Premlall, National Director of the Tyre, Equipment, Parts Association (TEPA), a proud association of the Retail Motor Industry Organisation (RMI), says TEPA is working closely with all tyre trading members to ensure that they are registered for waste tyre collections at the Waste Tyre Bureau. This will help expedite more waste tyre collections and […]

Hankook Gauge Index shows consumer interest in off-roading, EV range worries

Hankook Gauge Index shows consumer interest in off-roading, EV range worries

Recent data from Hankook Tire’s ongoing Gauge Index survey found that 50% of drivers are interested in an off-road experience. What’s more, 48% of that group is most interested in trail driving. The sense of exploration (23%) and opportunity to experience new scenery (21%) top the list as the most appealing benefits of off-road driving, according […]

ZC Rubber to build new tyre factory in Indonesia

ZC Rubber to build new tyre factory in Indonesia

ZC Rubber, a tire manufacturer headquartered in Hangzhou, China, is building a factory in Indonesia. The new facility, located in Semarang, Indonesia and covering 500,000 sq. m., is currently under construction and is expected to be complete within 10 months, the company says. ZC Rubber said the location of the new factory offers trade advantages […]

Nokian Tyres partners with tyre recycling JV

Nokian Tyres partners with tyre recycling JV

Nokian Tyres has made a long-term purchase agreement with a tyre recycling joint venture. The agreement will help Nokian Tyres reach one of its key sustainability targets, which is to increase the share of recycled and renewable raw materials in tyres to 50% by 2030, the company said. Nokian Tyres started to use recovered carbon black […]