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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Yokohama’s Advan Sport V105 tyres will be OE for Subaru Impreza in Europe, Latin America

Yokohama’s Advan Sport V105 tyres will be OE for Subaru Impreza in Europe, Latin America

Yokohama Rubber has begun delivering tyres to Subaru Corporation for use as original equipment (OE) on the automaker’s new Impreza. The new Impreza cars sold in Europe and the Latin America will be fitted with Advan Sport V105 tyres (size 225/40R18 92W). The Advan Sport V105 is an ultra-high-performance tyre under Yokohama’s Advan brand. According to […]

MICHELIN Connected Fleet Joins MasterDrive for the MasterDrive Power Brunch Event

MICHELIN Connected Fleet Joins MasterDrive for the MasterDrive Power Brunch Event

MICHELIN Connected Fleet, South Africa proudly announces its collaboration with MasterDrive for the forthcoming MasterDrive Power Brunch Event, slated for April 19th in KwaZulu-Natal. Focused on the theme of ‘Mastering transport and logistics’ in KZN, this event is designed to support transporters in navigating the dynamic landscape of the transport industry in KZN. As one […]

THE TIRE COLOGNE 2024 – Trends, new products, new technologies

THE TIRE COLOGNE 2024 – Trends, new products, new technologies

From 4 to 6 June 2024, THE TIRE COLOGNE will present the most important trends of the tyre and wheel industry. Whether tyre design, recycling, circular economy, digitalisation or material innovations – the leading global trade fair illuminates the industry themes of the future with renowned exhibitors from the whole world and a varied programme. […]

Continental introduces digital tool to check truck tyre health

Continental introduces digital tool to check truck tyre health

Continental Tire is introducing ContiConnect Lite to create a bridge between tyre sensors and tyre management. The manufacturer said ContiConnet Lite is a free-of-charge gateway to selected ContiConnect functionality via a smartphone. With ContiConnect Lite, Continental said it’s allowing fleets and truck drivers to test the system for free to show them how routine tyre checks […]

Kumho Tire becomes an Official Tyre of Formula DRIFT

Kumho Tire becomes an Official Tyre of Formula DRIFT

Kumho Tire U.S.A. announced today the company has become an Official Tyre of Formula DRIFT and is sponsoring the Formula DRIFT PRO Championship. The sponsorship represents the company’s plans to invigorate its marketing efforts “to elevate the brand’s awareness in the United States and showcase its product technology through the ultra-high-performance tyre series,” the company says. […]

Hankook Tire awarded 2023 Carbon Management Sector Honours

Hankook Tire awarded 2023 Carbon Management Sector Honours

Hankook Tire revealed it won the 2023 CDP Carbon Management Sector Honors in the Consumer Discretionary category at the Climate Change and Water Security Awards hosted by the Carbon Disclosure Project (CDP) Korea Committee. The CDP Climate Change Response Project evaluated over 23,000 global companies on their climate change initiatives, and Hankook Tire received an A- […]

SAILUN equips Volvo E-truck with EcoPoint3 tyres

SAILUN equips Volvo E-truck with EcoPoint3 tyres

Environmentally friendly and without direct emissions: Electric drives have long since ceased to play a role only in individual mobility. Demand is steadily increasing in local public transport and also in freight transport. For many, range plays a central role. But how do you get particularly far with an electric truck? A larger battery is […]

THE TIRE COLOGNE 2024 TO HOST ‘CIRCULAR ECONOMY’ FORUM

THE TIRE COLOGNE 2024 TO HOST ‘CIRCULAR ECONOMY’ FORUM

More than a billion motor vehicles were registered worldwide in 2023. Sustainable production and utilization processes are therefore a central theme for the tyre industry. The industry finds itself on a path that doesn’t stop at sustainable production, but instead leads to the circular economy. As a “Global Knowledge Leader”, THE TIRE COLOGNE offers the […]

GOODYEAR ANNOUNCES OFFICIAL OPENING OF NEW SIMULATION CENTER IN LUXEMBOURG TO ENHANCE TYRE DEVELOPMENT PROCESS

GOODYEAR ANNOUNCES OFFICIAL OPENING OF NEW SIMULATION CENTER IN LUXEMBOURG TO ENHANCE TYRE DEVELOPMENT PROCESS

The Goodyear Tire & Rubber Company officially opened its Simulation Centre in Luxembourg to welcome a new era for tyre design and development. Outfitted with a DiM250 DYNAMIC Driving Simulator developed by VI-grade, the Centre is designed to enhance Goodyear’s collaboration with OEMs and support elite tyre performance through personalised product development. Utilising virtual tyre […]

Continental debuts new sustainably-focused U.S. headquarters in South Carolina

Continental debuts new sustainably-focused U.S. headquarters in South Carolina

Continental Tire the Americas (Continental) officially opened a new sustainably-designed facility in Fort Mill, S.C. March 21 with local and state officials, key building project representatives, and corporate social responsibility partners. The 90,000-square-foot building, which sits on 33 acres in northern Lancaster County, has a capacity for 350 employees and is designed and built for […]

Tyre industry body takes bold stance against illicit trade and commits to industry evolution

Tyre industry body takes bold stance against illicit trade and commits to industry evolution

The South African Tyre Manufacturers Conference (SATMC) plans to build on the gains achieved over the past year and reinforce its commitment to the local tyre manufacturing industry in 2024. Its multifaceted approach for 2024 encompasses key initiatives to combat illicit trade, foster local manufacturing, prepare for the future of the industry, address skills development, […]