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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Enter the Automechanika 2023 Innovation Awards

Enter the Automechanika 2023 Innovation Awards

Innovation is all about forward thinking. It starts with a new idea and culminates in its successful implementation. It could be a new way of doing things or a new product, but the end goal is to add value to the market, the industry, and all relevant stakeholders. And this, in a nutshell, is what […]

Supa Quick forges ahead with empowering youth through jobs

Supa Quick forges ahead with empowering youth through jobs

South Africa’s sky-high youth unemployment crisis seems like an insurmountable challenge but that’s completely the wrong attitude, says Adeshni Sewbaran, Franchise Director at Supa Quick. “We’ve been working with the Government’s Yes4Youth programme for some years, and we are encouraged by the calibre of young people there out there—it’s all about giving them the opportunity […]

Michelin to provide Premium Suite Hospitality Packages at Festival of Motoring

Michelin to provide Premium Suite Hospitality Packages at Festival of Motoring

Organisers are thrilled to announce the highly anticipated launch of our Michelin Premium Suite Hospitality Packages for this year’s Festival of Motoring! Elevate your experience to new heights with this exclusive offering, designed to provide you with unparalleled luxury, gastronomic delights, thrilling track drives, and so much more. As a guest of the Michelin Premium […]

New Bridgestone Dueler All-Terrain A/T002 is launched

New Bridgestone Dueler All-Terrain A/T002 is launched

Bridgestone has launched the new Bridgestone Dueler All-Terrain A/T002, a premium all-terrain tyre which gives 4×4 drivers full control on any terrain. The Bridgestone Dueler All-Terrain A/T002 is designed to enable drivers to handle off-road challenges while keeping them on track on their on-road journeys. In particular, the tyre offers:Aggressive tyre design for better adaptation […]

First branded retail outlet for Vredestein opened in India

First branded retail outlet for Vredestein opened in India

Apollo Tyres Ltd has inaugurated the first branded retail outlet for Vredestein brand of tyres in India. India’s one of the most premium tyre counters, Madhus Tyre Centre, Hosur Main Road, Bengaluru, in the southern part of the country, has been chosen as the first exclusive outlet for Vredestein brand of tyres. The outlet was […]

On-the-job training creates win-win for youth and industry

On-the-job training creates win-win for youth and industry

This Youth Month, we once again confront the fact that, as a country, we remain motivated to push back our frightening youth unemployment figures. In the first quarter of 2023, we learned that 62.1% of job-seekers in the 15-24-year age cohort are unemployed, pretty much double the overall unemployment rate. The 25-34 age group is […]

Nominees List Presented for 2023 Recircle Awards

Nominees List Presented for 2023 Recircle Awards

Valebridge Media Services (VMS), the international media services company in Crewe (United Kingdom) and Madrid (Spain), has announced the shortlist of nominees for the 2023 edition of the Recircle Awards, the event organised to promote and recognise sustainable innovation, production processes, management and services in the tyre retreading and recycling sector. The shortlist, chosen from […]

SA tyre manufacturers commit to carbon net zero by 2050

SA tyre manufacturers commit to carbon net zero by 2050

South African local tyre manufacturers are playing their part in driving towards a greener future and building a more sustainable future for all. Combining cutting-edge technology with capital investment and innovative practices, all four local manufacturers have committed to achieve carbon neutrality by 2050 in line with global targets. Bridgestone South Africa, Continental Tyre South […]

Audi selects SportContact 7 tyres for its RS 6 Avant

Audi selects SportContact 7 tyres for its RS 6 Avant

Continental receives worldwide original equipment approval for the 22-inch sizeContiSilent technology installed: noise components of rolling noise in the vehicle interior reduced by up to nine decibelsTesters’ favourite: SportContact 7 already declared winner in 11 renowned independent tyre tests Audi is factory-fitting its RS 6 Avant performance with the Continental SportContact 7 premium tyres. Thanks to […]

Pirelli P Zero AS Plus 3 Launch Gallery in Las Vegas

Pirelli P Zero AS Plus 3 Launch Gallery in Las Vegas

During a recent Ride and Drive event in Las Vegas, Pirelli Tire North America introduced the Pirelli P Zero AS Plus 3, an ultra high-performance tire designed to deliver exceptional performance throughout its lifespan. The tyre was tested in various conditions, including high speeds and tight turns at the Las Vegas Motor Speedway, where it demonstrated its handling […]

Recircle Awards Shortlist Announcement Set for 19 June

Recircle Awards Shortlist Announcement Set for 19 June

Valebridge Media Services, the organisers of the Recircle Awards, the established industry awards programme which recognises excellence in the tyre retreading and recycling sectors, have announced that the Nominations Ceremony to announce the shortlists for the 2023 Recircle Awards, will take place at 6 pm Central European Time (CET) next Monday 19 June 2023. The […]