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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

SATMC highlights local manufacturing expertise at NAACAM show

SATMC highlights local manufacturing expertise at NAACAM show

To drive home the contribution of domestic tyre manufacturing, the South African Tyre Manufacturers Conference (SATMC) was proud to unveil its new Homegrown #DrivingLocal initiative and logo at this year’s NAACAM Show 2023. Hosted by the National Association of Automotive Component and Allied Manufacturers, the NAACAM Show provides a platform to showcase and celebrate the […]

SATMC/RAF RAMP UP TYRE SAFETY EDUCATION

SATMC/RAF RAMP UP TYRE SAFETY EDUCATION

The South African Tyre Manufacturers Conference (SATMC), representing the four tyre manufacturers with plants in South Africa, has teamed up with the Road Accident Fund (RAF) to ramp up tyre safety education and enforcement across South Africa. The focus will be on upskilling Traffic and Road Safety Officers and educating commuters on various aspects of […]

Sumitomo Rubber SA CEO named a finalist in 2023 Conscious Companies Awards

Sumitomo Rubber SA CEO named a finalist in 2023 Conscious Companies Awards

Lubin Ozoux, CEO of Sumitomo Rubber South Africa (SRSA), has been announced as one of 10 finalists in the 2023 Conscious Companies Awards, hosted by the Conscious Companies organisation in partnership with Joe Public and Primeserv. The finalists include some of the country’s top business leaders and NGOs, with winners set to be revealed at […]

Innovative Continental PremiumContact 7 Now Available in South Africa

Innovative Continental PremiumContact 7 Now Available in South Africa

The new PremiumContact 7 tyre from Continental is now available from retailers in South Africa. The premium tyre will offer motorists even greater safety on both dry and wet roads, says Continental Tyre SA. The first independent press tests have confirmed the high standards of safety offered by Continental’s new flagship product. British motoring magazine […]

GRI Takes Major step forward in green leadership

GRI Takes Major step forward in green leadership

GRI – a socially responsible producer of high-grade specialty tyres – has taken a major step forward in its green leadership by launching the EARTH Series of radial agriculture tyres agenda to nurture and protect the environment, through its global introduction of one of the world’s first sustainable tyres for the agriculture segment. The GREEN […]

How MAXXIS became the Adventures Brand of Choice.

How MAXXIS became the Adventures Brand of Choice.

Joh Wen on what lies ahead for MAXXIS Tyres SA When asked to name the world’s leading tire brand in the adventure category, established international brands that have been around for centuries may come to mind. Surprisingly, this is not the case. The top spot is, in fact, occupied by Maxxis Tyres. Founded in Taiwan […]

Anti-Dumping Duties Imposed on Chinese Tyres

Anti-Dumping Duties Imposed on Chinese Tyres

Earlier this month, ITAC announced it had reached a final decision on whether or not anti-dumping duties are to be imposed on imported tyres from China, following an official application on the part of the SATMC (representative body for the four local tyre manufacturers), on 31 January 2023. ITAC announced that anti-dumping duties of between […]

Women driving success at Dunlop tyre dealerships

Women driving success at Dunlop tyre dealerships

Women are increasingly taking the wheel and shattering stereotypes in the traditionally male-dominated tyre retail and fitment industry. Dunlop’s independent franchise programme has seen an uptick in interest from aspiring women dealers, with Katlego Khambane, Petra Els, Lorette Grobbelaar, Daisy Govender and Shahnaaz Moola among those heading up or managing successful Dunlop franchises. Katlego Khambane […]

Enviro nominated for three awards on Recircle Awards, including Industry Achievement Award in the Tyre Recycling Sector

Enviro nominated for three awards on Recircle Awards, including Industry Achievement Award in the Tyre Recycling Sector

Enviro has been nominated in the category Industry Achievement Award in the Tyre Recycling Sector at the 2023 edition of the Recircle Awards. The award recognizes particularly noteworthy technological achievements within tire recycling, and Enviro is nominated for the company’s pioneering work within the tire pyrolysis sector. “All initiatives that highlight the extensive work that […]

Falken Tires Secures Three Class Podiums at 2023 USCA

Falken Tires Secures Three Class Podiums at 2023 USCA

Falken Tires earned three class podiums from the fourth round of the 2023 Ultimate Street Car Association (USCA) at Portland International Raceway. Driver Jordan Priestly took first place in the GTS class fielding a 2021 Tesla Model 3 Performance and running on Falken Azenis RT660 tires. Also running on Azenis RT660 tires, Koda Altwood took in second […]

The latest Edition of SA Treads Digital – Aug./Sept. ’23

The latest Edition of SA Treads Digital – Aug./Sept. ’23

This edition is jam-packed with intriguing and useful articles that will keep you up to speed on the latest tyre industry news. CLICK HERE TO VIEW Here’s a brief rundown of everything you’ll discover inside: Interview:How Maxxis Became the Adventure Brand of Choice – Jon Wen on What Lies Ahead for Maxxis Tyres SA (Page […]

Bridgestone’s Premium Motorbike Tyres Return to the Virtual World with Videogame RIDE 5

Bridgestone’s Premium Motorbike Tyres Return to the Virtual World with Videogame RIDE 5

Bridgestone has announced its partnership with Italian game developer, Milestone, on the latest installment of the popular RIDE videogame series, RIDE 5. RIDE 5 is the latest chapter of the two-wheel racing simulation videogame which has become the home for virtual bikers all around the world, available from today on PlayStation®5, Xbox Series X|S, Steam, […]