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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Michelin, Brembo Partner on AI Integration for Braking Systems

Michelin, Brembo Partner on AI Integration for Braking Systems

Michelin and Brembo will exchange real-time data between Michelin’s connected solutions software. Brembo and Michelin have signed a global agreement to enhance vehicle performance and improve safety and comfort standards. This Brembo and Michelin collaboration on braking systems and AI integration will maximize vehicle efficiency and safety, the companies said. The Brembo and Michelin collaboration will exchange real-time […]

BKT to Showcase Tyre Solutions at National Farm Machinery Show 2025

BKT to Showcase Tyre Solutions at National Farm Machinery Show 2025

BKT will showcase its tyre solutions at the National Farm Machinery Show 2025 in Louisville, Kentucky, from Feb. 12-15.B At booth 6407, visitors will see a multi-role utility tractor equipped with the AGRIMAX RT 765 tyre. BKT designed this 70 series tire for modern tractors. It is used in heavy applications such as tillage, field and road travel, […]

Midrand residents welcome Supa Quick branch opening

Midrand residents welcome Supa Quick branch opening

On Friday, 14 February, a new Supa Quick branch opened in the heart of Midrand, conveniently located between Johannesburg and Pretoria. The new branch can be found at the corner of Seventh & New Road, Erand Gardens, in Midrand—behind the new Engen Garage off New Road. It is set to meet the growing demand for […]

Recircle Awards Finalises the 2025 Shortlist with Four New Categories

Recircle Awards Finalises the 2025 Shortlist with Four New Categories

Retreading Business and Tyre & Rubber Recycling magazines, the organisers of the Recircle Awards, the global industry awards event recognising sustainable innovation, production processes, management and services within the tyre retreading and recycling sectors, have finalised the shortlist for this year’s awards by revealing the nominees of four new categories, whose winners will be decided […]

Threat of AGOA expulsion poses bumpy ride ahead for tyre and component sector

Threat of AGOA expulsion poses bumpy ride ahead for tyre and component sector

With economists warning that AGOA’s duty-free access to the U.S. market could potentially be on the chopping block, South Africa’s tyre, equipment, and parts industry, a sector traditionally reliant on these trade benefits to stay competitive with other markets that are subsidised, is concerned about possible increased tariffs, lost contracts and supply chain disruptions. Dylan […]

Pirelli honored in Dow Jones Sustainability World and Europe indices

Pirelli honored in Dow Jones Sustainability World and Europe indices

Pirelli has been reconfirmed as the leader in the Auto Components and Automobiles sectors of the Dow Jones Sustainability World and Europe indices. High Performance in Sustainability Assessment Pirelli, the only tire company included in both the World and Europe indices, achieved a score of 84 points in the 2024 S&P Corporate Sustainability Assessment. This score is […]

Sailun showcases new products

Sailun showcases new products

At the end of January, Sailun invited 30 tyre dealers from Central and Eastern Europe to conquer the “elements” ice and snow as well as dry and wet roads with the Ice Blazer Alpine 2, the Ice Blazer Alpine Evo 2 and the Atrezzo 4 Seasons Ultra, three brand new products, in one go. Markets participating included Austria, […]

Goodyear OTR Tire Business Sale to Yokohama Finalized

Goodyear OTR Tire Business Sale to Yokohama Finalized

Yokohama Rubber purchased the OTR tire business in an all-cash transaction on Feb. 3, for $905 million. The Goodyear Tire & Rubber Company has finalized the previously announced OTR tire business sale. The Yokohama Rubber Company, Limited, purchased the OTR tire business in an all-cash transaction on Feb. 3, for $905 million. Goodyear OTR Tire Sale Part of Long-Term Restructuring “The sale of […]

Industry Leaders Share Critical Insights At Automechanika CEO Networking Event

Industry Leaders Share Critical Insights At Automechanika CEO Networking Event

On Friday, 31 January, prominent figures in the automotive industry met at the Southern African-German Chamber of Commerce and Industry in Johannesburg for a combined Automechanika CEO lunch and networking event. The discussions focused on electric mobility, African market opportunities, and the transformation of South Africa’s automotive landscape. The event featured insights from prominent industry […]

NIRA Dynamics unveils Tread Wear Indicator: A breakthrough in tyre health monitoring

NIRA Dynamics unveils Tread Wear Indicator: A breakthrough in tyre health monitoring

Sweden-based NIRA Dynamics, a leader in automotive software innovation, announces the launch of its latest breakthrough product: the Tread Wear Indicator (TWI). TWI delivers real-time monitoring of tyre wear, providing drivers and fleet operators with critical insights into tyre health. As the automotive industry shifts from traditional service intervals to continuous, data-driven monitoring, tire health […]

Hankook Tire Partners with Solvay Silica for Circular Tire Manufacturing

Hankook Tire Partners with Solvay Silica for Circular Tire Manufacturing

Hankook Tire is exploring circular silica development from various sources proposed by Solvay Hankook Tire announced it signed a Memorandum of Understanding with Solvay Silica. They will jointly develop circular silica for tire manufacturing. This partnership aims to advance Hankook Tire sustainability and promote more sustainable tire production. Hankook Tire formalized the agreement on Jan. 10 […]

BKT Partners with Six Nations Rugby

BKT Partners with Six Nations Rugby

Six Nations Rugby and BKT announced a new partnership. This makes the tire manufacturer the Official Tire Partner for the Guinness Men’s and Women’s Six Nations. According to BKT, the partnership aligns with its mission to enhance fan experiences and engage players. As part of this commitment, BKT said it will introduce a new award recognizing rising stars […]