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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Survey reveals European preferences for tire designs and performance attributes

Survey reveals European preferences for tire designs and performance attributes

The survey revealed that 45% of respondents prefer cars with larger wheels. An Apollo Tyres survey shows European driving enthusiasts prefer replacement tyres that combine stylish designs with high performance. Among drivers who “love” or “like” driving, 43% say they agree that tyres look boring and want more distinctive sidewall designs. Younger Drivers Favor Unique […]

Bridgestone Completes Flagship Ecopia Long-haul Tyre Range with Launch of Trailer Axle, Helping Fleets Reduce Fuel Consumption and Carbon Emissions

Bridgestone Completes Flagship Ecopia Long-haul Tyre Range with Launch of Trailer Axle, Helping Fleets Reduce Fuel Consumption and Carbon Emissions

Bridgestone EMEA (Bridgestone) is completing the line-up of its flagship long-haul Ecopia tyre range with ENLITEN technology, following the launch of Ecopia Trailer. With this addition to the range, highway fleets can now improve fuel efficiency and reduce total cost of ownership across Steer, Drive and Trailer axles, while all three also contribute to significantly […]

Sumitomo aims to make Dunlop a ‘core brand’ following acquisition

Sumitomo aims to make Dunlop a ‘core brand’ following acquisition

Sumitomo plans to incorporate its Active Tread technology into new Dunlop products. SRI will also focus on OE tires for premium vehicles and motorsports. After acquiring Goodyear’s Dunlop brand for $701 million, Sumitomo Rubber Industries (SRI) said it plans to make Dunlop a core brand. Also, the manufacturer said it aims to position Dunlop as a premium tire in […]

Five-year plan to address skills shortages in the tyre sector

Five-year plan to address skills shortages in the tyre sector

The Tyre Equipment Parts Association (TEPA), a proud association of the Retail Motor Industry Organisation (RMI), is making significant strides in the South African tyre sector to tackle the critical skills shortage in the sector. A comprehensive five-year plan has been outlined to modernise and align training programmes with the evolving demands of the sector, […]

PCL CELEBRATES 80 YEARS OF HANDHELD INFLATION

PCL CELEBRATES 80 YEARS OF HANDHELD INFLATION

WITH NEW ICON OF QUALITY PCL is celebrating 80 years of handheld inflation with the launch of an icon reflecting the design and engineering excellence for which its “Made in Sheffield” products are renowned. The 6th of May 2025 marks the exact day the design for the original Vertex Tyre Inflator, better known as the MK2, design […]

SA Treads – Holiday Closure Notice

SA Treads – Holiday Closure Notice

Dear Valued Customers, As the festive season approaches, we want to take a moment to thank you for your support and trust throughout the year. Please note that our team will be on a well-deserved holiday break from December 16, 2024, to January 13, 2025. During this time, our operations will pause, but we’ll be […]

SA Treads Dec. ’24 | Jan. ’25 + First Interactive Poll out now

SA Treads Dec. ’24 | Jan. ’25 + First Interactive Poll out now

Welcome to the First Interactive Edition of SA TREADS! Here’s your chance to share your thoughts and opinions on key issues impacting the South African tyre industry! We value your input and invite you to engage with us on the topics that matter most to you. Together, let’s shape the future of the tyre business […]

Recycled Plastic Bottles Increase the Share of Sustainable Materials in Continental Tyres

Recycled Plastic Bottles Increase the Share of Sustainable Materials in Continental Tyres

Continental is increasing the proportion of recycled materials in its tires. More plants have recently been converted to use polyester fabric made from recycled polyethylene terephthalate (PET) bottles. This increases the recycled content of many tyre lines by an average of three percent. Depending on the tire size, up to 15 PET bottles are used […]

CEAT acquires Michelin’s Camso brand for $225 million

CEAT acquires Michelin’s Camso brand for $225 million

CEAT and Michelin have entered into a definitive agreement for CEAT to acquire the Camso brand’s off-highway construction equipment bias tyre and tracks business from Michelin in an all-cash deal valued at about $225 million. The transaction will include the business with revenues of around $213 million for CY 2023 and global ownership of the Camso brand along with […]

Pirelli, Bosch partner on software-based in-tire sensor development

Pirelli, Bosch partner on software-based in-tire sensor development

Pirelli and Bosch now aim to exploit Bosch MEMS technology for in-tire applications, the companies said. Pirelli and Bosch have signed a joint development agreement that the companies said aims to create new software-based solutions and driving functions thanks to sensors integrated into tires, also known as in-tire sensors. For drivers, this means greater control, comfort, and sustainability, […]

Tire Industry Project members show carbon footprint reduction progress

Tire Industry Project members show carbon footprint reduction progress

TIP members embraced renewable energy, resulting in an 18% year-on-year reduction in CO2 emissions. The Tire Industry Project (TIP) has published its annual KPI report, focused on the sustainability performance of its members. The 2023 report includes KPIs related to seven pathways for the tire industry: “The tire industry is committed to supporting a sustainable and resilient future. […]