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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Waste Bureau Addresses Key Concerns Around Collections
Southern Africa

Waste Bureau Addresses Key Concerns Around Collections

On June 24th, the Waste Bureau was invited to attend a webinar—organised by TEPA—to address key issues being experienced by TEPA members. During the session, the Waste Bureau took questions from dealers around poor service delivery in some parts of the country and advised how they are planning to tackle these deficiencies. SA TREADS was […]

High profile for Austone & Fortune Tires at ADAC Truck Grand Pix 2025
International

High profile for Austone & Fortune Tires at ADAC Truck Grand Pix 2025

AUSTONE and FORTUNE TIRES are showcasing their focus on brand experiences at the forthcoming 2025 ADAC Truck Grand Prix from the 11th to 13th July. They will also highlight products their Truck & Trailer range. There will also be an exclusive VIP package on offer at the Nürburgring, including a ride on the race truck […]

Pirelli P Zero is reborn after 40 years!
International

Pirelli P Zero is reborn after 40 years!

Pirelli has ‘stepped back in time’ and recreated its famous P Zero brand, now in its fifth generation after being initially launched 40 years ago. The latest version of this iconic tyre is being fitted to the classic Lancia Delta S4 Stradale which is also celebrating its 40th anniversary with a limited edition for 40 […]

Apollo Tyres, Manchester United Host Soccer School Event in Hungary
International

Apollo Tyres, Manchester United Host Soccer School Event in Hungary

33 children took part in the exclusive two-hour training session that featured coaches and staff from Manchester United. Apollo Tyres recently hosted a “Soccer School” in Hungary through a partnership with Manchester United. The event welcomed children of Apollo Tyres employees to a session near the company’s Gyöngyöshalász plant. The Apollo Tyres Soccer School offered a rare […]

MOBILE TYRE SHOP TO EXPAND NATIONAL FOOTPRINT WITH GLOBAL INVESTMENT
International

MOBILE TYRE SHOP TO EXPAND NATIONAL FOOTPRINT WITH GLOBAL INVESTMENT

Australia’s leading mobile tyre brand, Mobile Tyre Shop will take the next step in its national expansion strategy with a major investment from Sailun International Holding (Singapore) PTE LTD, a wholly owned subsidiary of Shanghai-listed Sailun Group Co. LTD. The global tyre giant has invested AUD 5 million (approximately RMB 23.285 million) to subscribe for […]

Apollo Tyres Achieves Gold Rating from EcoVadis for Sustainability Efforts
International

Apollo Tyres Achieves Gold Rating from EcoVadis for Sustainability Efforts

Apollo Tyres has achieved a Gold Rating from EcoVadis, placing the company among the top 5% of businesses worldwide for sustainability practices. The EcoVadis assessment evaluates environmental impact, labour and human rights, ethics, and sustainable procurement. The Apollo Tyres EcoVadis Gold rating reflects substantial improvements in all these areas, the company said. Apollo’s overall performance climbed to […]

Hofmann Introduces New Wheel Alignment and Lift Combination
International

Hofmann Introduces New Wheel Alignment and Lift Combination

Hofmann said its geoliner 678 Imaging Wheel Aligner with the Hofmann 15K Four-Post Lift delivers alignment precision and lifting capability. Hofmann, a provider of equipment for alignment, wheel balancing and tire changing, will pair the Hofmann geoliner 678 Imaging Wheel Aligner with the Hofmann 15K Four-Post Lift. The company said the pair will boost alignment precision and lifting […]

SA Treads Digital June | July ’25 Out Now!
Southern Africa

SA Treads Digital June | July ’25 Out Now!

If, like me, you’ve been wondering whether the waste tyre saga in South Africa will ever be resolved, you may want to check out our feature story on page 6. SA TREADS recently attended a TEPA Workshop dedicated to this matter. The event was attended by the Waste Bureau and a host of dealers from […]

Winter give-away from Tiger Wheel & Tyre
Southern Africa

Winter give-away from Tiger Wheel & Tyre

With the winter school holidays just around the corner, Tiger Wheel & Tyre is inviting families across South Africa and Botswana to hit the road safely, and in style, with the launch of its Ready. Set. GO winter campaign. Running from 23 June to 9 August 2025, the campaign rewards you with a limited-edition LEGO® […]

Yokohama Rubber Successfully Combats Counterfeit Wheels in China
International

Yokohama Rubber Successfully Combats Counterfeit Wheels in China

Yokohama Rubber collaborating with Anlu authorities to target illegal manufacturers. The Yokohama counterfeit wheel crackdown in China has led to the successful removal of unauthorized ADVAN Racing aluminum wheels, the company said. Yokohama Rubber filed an administrative complaint with authorities in Anlu City, Hubei Province, targeting a local manufacturer producing fake versions of its premium aluminum wheels. Authorities acted […]