← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Goodyear hits back at critics

Goodyear hits back at critics

Recently, Goodyear became the focus of a conversation that created some misconceptions about our policies and our company. For those not aware, a widely circulated image sparked a strong reaction, and we wanted to take the opportunity to provide some important context to the visual and our policies. This message was released by Goodyear management. First, […]

Continental to Expand Structural Programme and Save More than One Billion Euros Per Year

Continental to Expand Structural Programme and Save More than One Billion Euros Per Year

Continental is expanding the Transformation 2019–2029 structural programme it initiated in 2019 with additional measures to cut costs and increase efficiency. The programme in general is aimed at ensuring the company’s viability and strengthening its global competitiveness over the long term. As announce in Hanover, the goal is to achieve gross annual savings now totaling […]

Female mechanical engineer breaks through gender defined barriers

Female mechanical engineer breaks through gender defined barriers

Working in a male dominated industry can be a daunting prospect for a woman. But today, women are breaking through gender defined barriers, pursuing their dreams – no matter how diverse – while seeking workplace equality. Once such trailblazer is Mechanical Engineer Lelau Mojela. Mojela joined tyre manufacturer Sumitomo Rubber South Africa, the manufacturer […]

Petlas launches RM900 & RM910- Military Tyres

Petlas launches RM900 & RM910- Military Tyres

Turkish-based Petlas, founded in 1976, is proud to announce the launch of its new RM900 and RM910 military tyres, which the company describes have been designed to support the country’s military sector with reliable tyres. The ultimate performance patterns RM900 & RM910 are said to offer an excellent combination of stability and safety. As a […]

Locally produced tyre a game changer for trucking industry launches today!

Locally produced tyre a game changer for trucking industry launches today!

Buying local is key to rebuilding the South African economy following the impact of the COVID-19 pandemic, so says Sumitomo Rubber SA. Produced in the state-of-the-art Ladysmith, KwaZulu-Natal Truck Bus Radial manufacturing plant to meet the needs of the “always on the road” trucking industry, Sumitomo Dunlop has launched a new premium Drive truck tyre. […]

Tyrexpo Asia 2021 attracting ongoing exhibitor interest in countdown to Show

Tyrexpo Asia 2021 attracting ongoing exhibitor interest in countdown to Show

With the worldwide pandemic and businesses activelylooking for a platform for recovery, Tyrexpo Asia 2021 is due to open in almost seven months’ time next March 2021 and so far this specific event for the international tyre market has attracted over a hundred confirmed exhibitors’ positive interest and support. Stands of varying sizes have been […]

New Bridgestone MasterCore Tyre Line Provides Mine Sites With Customised Tyre Performance

New Bridgestone MasterCore Tyre Line Provides Mine Sites With Customised Tyre Performance

Bridgestone Corporation has announced the introduction of the company’s revolutionary MasterCore off-the-road (OTR) tire line at a press conference in Tokyo. MasterCore tyres are engineered for ultra-high durability with performance that can be customised to various mine sites and operations. The MasterCore product line is launching initially with 63-inch tyres with additional patterns and sizes […]

Goodyear CEO Rich Kramer sets record straight

Goodyear CEO Rich Kramer sets record straight

Rich Kramer, Goodyear Tire & Rubber Co. chairman, CEO and president, is speaking out about a photo that went viral that national media outlets say came from a company training session on its zero-tolerance discrimination policy at its Topeka, Kansas, factory. This, according to tirereview.com. The photo in question lists what’s acceptable and unacceptable in the workplace. Black […]

Festival of Motoring 2021, new dates set

Festival of Motoring 2021, new dates set

The Festival of Motoring presented by WesBank will return to the iconic Kyalami Grand Prix Circuit from 26 – 29 August 2021. Event organisers, Messe Frankfurt South Africa, are supercharged for the 5th edition of the annual motoring celebration. The festival remains the largest industry supported event. The 2021 Festival of Motoring will focus on […]

Bridgestone to close tyre manufacturing plant in Port Elizabeth, South Africa

Bridgestone to close tyre manufacturing plant in Port Elizabeth, South Africa

Bridgestone Southern Africa (BSAF) has announced its proposal to close its bias tyre manufacturing plant in Port Elizabeth. This move is fully in line with the recently announced mid-long term business strategy laid out by Bridgestone Corporation which plans to strengthen its core tyre business through focus on premium profitable growth segments. The announcement confirms […]

Trump ‘cancels’ Goodyear tyres as he campaigns against ‘cancel culture’

Trump ‘cancels’ Goodyear tyres as he campaigns against ‘cancel culture’

(CNN)President Donald Trump is calling on his followers to not buy Goodyear tyres and threatening to remove them from his custom presidential limousine, despite previously railing against “cancel culture,” after an employee posted a viral photo of a company policy banning “Make America Great Again” and other political attire in the workplace.”Don’t buy GOODYEAR TIRES – […]