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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Nexen Tire and Manchester City Announce Momentous Third Term Partnership

Nexen Tire and Manchester City Announce Momentous Third Term Partnership

Nexen Tire, a leading global tire manufacturer, is proud to announce the renewal of its partnership with Manchester City Football Club – now in its third term. This latest multi-year partnership is expected to further boost co-branding opportunities, media and marketing partnerships, and much more for both parties. Nexen Tire has been supporting Manchester City […]

Goodyear celebrates double podium in 24 Hours of Le Mans return

Goodyear celebrates double podium in 24 Hours of Le Mans return

Goodyear made a triumphant comeback to the world’s most prestigious endurance race this weekend, with two Goodyear partner teams finishing on the podium in the 24 Hours of Le Mans and the return of the Goodyear Blimp to a European race event. This year’s 24 Hours of Le Mans was Goodyear’s first since its return […]

Michelin MD reflects on company successes

Michelin MD reflects on company successes

Since taking over as Managing Director for Michelin South Africa, Marcus Baffoe-Bonnie, has led the business and its ten cluster of countries, including Angola, Zambia, Zimbabwe, Botswana and Namibia among others, through major shifts that have built on the work of his predecessors. Baffoe-Bonnie’s mandate is to build a strong brand rooted in community development, […]

CONTI PRESSURE CHECK…

CONTI PRESSURE CHECK…

COST-SAVING TOOL FOR COMMERCIAL VEHICLES EXTENDS TYRE LIFE, IMPROVES ROAD SAFETY The pandemic is leaving no industry or business untouched. For South African transport companies that were already reeling under the economic downturn, the effects of an extended lockdown impacting on an ailing economy, could prove catastrophic. With the sustainability of their businesses in question, […]

Goodyear Blimp: An icon for over a century returns

Goodyear Blimp: An icon for over a century returns

The return of the Goodyear Blimp to Europe is the perfect time to celebrate a century of innovation in the skies, going back to the very first Goodyear Blimps in the 1910s. Since then, the Goodyear Blimp has become a globally recognised icon and a permanent fixture at sporting and cultural events across the globe. […]

Recircle Awards 2021: Nominations Committee Announced

Recircle Awards 2021: Nominations Committee Announced

An exciting new global initiative, designed to honour retreaders and recyclers, has been unveiled. Participants from around the world are invited to submit their nominations to the Nominations Committe, which includes Liana Shaw, Publisher of SA TREADS and www.satreads.com. Ten-Strong Advisory Panel Revealed Independent Adjudication Assured Global Representation from across the Tyre Retreading and Recycling […]

Continental: How to Get Your Car in Shape in Times of Coronavirus

Continental: How to Get Your Car in Shape in Times of Coronavirus

Keep your distance and avoid unnecessary contact – that’s the most important motto in times of coronavirus. This, according to Continental Tyre SA. For many people, their own car is the safest and most trustworthy way to get around, while those that rely on public transport are advised to adhere to COVID-19 health guidelines by […]

FIA European Truck Racing Championship announces Goodyear CUP

FIA European Truck Racing Championship announces Goodyear CUP

Goodyear will become the proud title partner of the formerly known Promoter’s Cup category of the FIA European Truck Racing Championship (ETRC) for the 2020 season. The category for ‘CHROME’ rated drivers, dedicated to upcoming talent, will be known as the Goodyear Cup and feature the same structure which saw it become such a popular ‘race […]

Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Diversity, inclusion and new face of business – An exclusive with Jacques Fourie

Diversity, inclusion and new face of business, a focus for BRIDGESTONE SA A year has passed since we were introduced to the new CEO of Bridgestone South Africa, Jacques Fourie. At the time, Bridgestone SA and SA Taxi had just signed a historic agreement that would see them working closely together in a bid to […]

Nexen Tire Releases First Sustainability Report

Nexen Tire Releases First Sustainability Report

Nexen Tire, a leading global tire manufacturer, is pleased to announce the publication of its first Sustainability Report. The report outlines the company’s sustainable practices and environmental, social, and economic performance in 2019. Nexen Tire’s 2019/20 Sustainability Report has been published to provide shareholders with consistent and transparent information, highlighting the progress and long-term commitment […]

HEIGHTENED PRICE SENSITIVITY PREDICTED AS SA ECONOMY RESUMES

HEIGHTENED PRICE SENSITIVITY PREDICTED AS SA ECONOMY RESUMES

Already under pressure pre-Covid-19, the South African economy is expected to shrink substantially this year. Nine in ten businesses reported reduced turnover during the first impact survey covering the period 30 March to 13 April, while a second survey covering the period 14 April to 30 April, showed that 90% responding businesses’ turnover was lower […]

BlackCycle: A major European project for recycling end-of-life tyres into new tyres

BlackCycle: A major European project for recycling end-of-life tyres into new tyres

Coordinated by the leading global tyre manufacturer Michelin and uniting seven industrial partners, five Research & Technological Organizations (RTOs) and an innovation cluster into a European consortium in five countries, the BlackCycle project aims to enable a massive circular economy of tyres by designing world-first processes to produce new tyres from end-of-life tyres. Officially funded […]