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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

RAF/SATMC promote road safety as Easter holidays approach

RAF/SATMC promote road safety as Easter holidays approach

The Road Accident Fund (RAF), in partnership with the South African Tyre Manufacturers Conference (SATMC) and Western Cape provincial transport authorities, will raise awareness about tyre safety during a workshop in Cape Town on Thursday (17 March) at the Gene Louw Traffic College from 9am. There will be a driver educational programme the next day, […]

New Trophy Design Revealed for Recircle Awards 2022

New Trophy Design Revealed for Recircle Awards 2022

New design manufactured from End-of-Life Tyres Trophies designed and manufactured by Neusus Upcycling New Awards for Industry Achievement and Rubberised Asphalt Valebridge Media Services, the Crewe, UK and Madrid, Spain-based media services agency, have revealed a striking new trophy design for the 2022 Recircle Awards, the globally-facing awards event recognising sustainable innovation, production processes, management […]

Tiger Wheel & Tyre is going solar

Tiger Wheel & Tyre is going solar

Tiger Wheel & Tyre is driving the green initiative with the launch of the company’s first solar-powered store. The Tiger Wheel & Tyre brand marks another milestone in its journey towards a healthier environment – and its drive for carbon neutrality. The Company’s Fourways store is very proud to be the first of the Tiger […]

Supa Quick Champions True Gender Diversity

Supa Quick Champions True Gender Diversity

A commitment to true gender diversity has elevated the tyre fitment centre group Supa Quick to reach 50% female representation on its top management team in a traditionally male-dominated environment. Out of eight senior managers at Supa Quick, four are women, including business development manager Adeshni Sewbaran, national fleet manager Gugu Kwinda, regional operations manager […]

Nexen Tire develops Tyre-Performance Prediction System using A.I. Technology

Nexen Tire develops Tyre-Performance Prediction System using A.I. Technology

Nexen Tire America, Inc., has announced that it has developed an Artificial Intelligence (AI)-based tyre-performance prediction system. Nexen Tire will use machine-learning technology in the design stage to predict tire-performance parameters more precisely and rapidly, such as fuel efficiency, noise, stopping distance and handling. The ability to forecast tyre performance early in the development process […]

Michelin Introduces New LED-Lit Mini Fridge

Michelin Introduces New LED-Lit Mini Fridge

Michelin announced it is now offering a portable mini refrigerator that they say is ideal for the office, garage, vehicle, boat, dorm, campsite, tailgate party and more. Michelin says the fridge can hold six beverage cans or four water bottles. It works with 12V DC or 110V AC power, so you can plug it in at […]

Maxxis Tyre Now an Option for Sports Car Club of America

Maxxis Tyre Now an Option for Sports Car Club of America

Sports Car Club of America (SCCA) Spec Miata-class (SMT) racers in the San Francisco region have voted to allow the use of the Maxxis Victra RC-1 in addition to Toyo tyres for the 2022 season. Racers in this popular Spec Miata-based regional series can begin using the Victra RC- 1 starting with the Feb. 26-27 […]