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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

AUTOMECHANIKA – RENEWED VISITOR INTEREST IN EXHIBITIONS GROWS

AUTOMECHANIKA – RENEWED VISITOR INTEREST IN EXHIBITIONS GROWS

The recent Automechanika Istanbul trade fair for the automotive aftermarket attracted 25% more visitors than the previous show, held in 2019, said Michael Johannes, Vice-President – Mobility and Logistics at Messe Frankfurt and Global Brand Manager for Automechanika, when addressing guests at the opening of Automechanika Johannesburg 2022. “This growth in visitor interest shows there […]

The 2022 South African Car of the Year Winners Announced

The 2022 South African Car of the Year Winners Announced

The prestigious South African Car of the Year (COTY) competition, the country’s most highly respected and sought-after motoring competition, was introduced in 1986. This year, no different from the past 36 years, saw top-quality entrants participating for this coveted award in the South African market. “Although we saw the competition develop and grow over the […]

NEW POWERLOADING TYRE OPTION FROM GOODYEAR

NEW POWERLOADING TYRE OPTION FROM GOODYEAR

Goodyear has recently introduced a range of Powerload tyre patterns for compact wheel loaders and small grader machines which are now high in demand for construction work and development projects around the world. The Powerload range incorporates Goodyear’s new Smooth Guard Technology which provides an extra thick, smooth layer of protection in the shoulder area […]

Apollo Tyres’ new campaign for Vredestein aims to get hearts racing!

Apollo Tyres’ new campaign for Vredestein aims to get hearts racing!

Apollo Tyres has launched an awareness campaign for brand Vredestein in India, which is all set to get the Hearts Racing! Targeted towards the auto enthusiasts, the campaign aims to raise awareness on the superior performance and rich legacy of the Vredestein brand. The campaign, #RacingHeartsSince1909, brings forward the brand’s ideology of tyres not just […]

Firestone launches Maxi Traction Harvest tyre

Firestone launches Maxi Traction Harvest tyre

Firestone is proud to announce the launch of its new, high-performance Maxi Traction Harvest tyre. The new tyre is the fruit of extensive R&D by Firestone’s parent company, Bridgestone, in response to customer needs, says Willie Stander, Agriculture Manager at Bridgestone Southern Africa. “Firestone has become a leading brand in the agricultural market because it […]

GOODYEAR RELEASES ITS FIRST CITY TRANSIT TIRES MADE WITH A SUSTAINABLE SOYBEAN OIL COMPOUND

GOODYEAR RELEASES ITS FIRST CITY TRANSIT TIRES MADE WITH A SUSTAINABLE SOYBEAN OIL COMPOUND

The majority of Goodyear Metro Miler G152 and G652 tires will now use less petroleum-based materials while delivering the same performance benefits The Goodyear Tire & Rubber Company has announced an important step in its global journey to fully replace petroleum-derived oils by 2040. For the first time in its commercial truck tires, Goodyear is […]

Tiger Wheel & Tyre celebrates 55-year milestone

Tiger Wheel & Tyre celebrates 55-year milestone

This year, award-winning auto-fitment retailer, Tiger Wheel & Tyre celebrates 55 years of delighting motorists across South Africa.“Looking back at our journey over the last five decades, it has certainly been a roller coaster of emotions. I have been part of that journey for the last 24 years myself, and it has been an absolute […]

Vipal Rubber launches the new VM310 tread

Vipal Rubber launches the new VM310 tread

The design has a 3PMSF certification and was developed to run in cold regions with severe weather conditions Vipal Rubber stands out in the market for its quality and for offering pioneering products that meet the needs of its customers in all regions where it operates. A good example is the new tread VM310, which […]

General Grabber AT3 the 18-inch OE Tyre of Choice for New Isuzu D-MAX

General Grabber AT3 the 18-inch OE Tyre of Choice for New Isuzu D-MAX

he General Grabber AT3 has been selected as the original equipment (OE) tyre for the range-topping models of the all-new seventh-generation Isuzu D-MAX. The award-winning Grabber AT3 is 100-percent OE fitment on the high-specification Isuzu D-Max LSE Extended Cab and Double Cab models equipped with 18-inch tyres, and on the luxurious top-spec D-MAX V-Cross Double […]

Goodyear South Africa Launches Le Mans Campaign Nationwide

Goodyear South Africa Launches Le Mans Campaign Nationwide

Goodyear South Africa has announced its Goodyear Le Mans campaign focusing on consumers – the campaign is designed to highlight Goodyear’s sponsorship in World Endurance Championship. As part of the campaign, three lucky consumers who purchased four Goodyear branded tyres won themselves R200 worth of fuel vouchers. Coupled with this, one lucky consumer (Nokuthula Malale) […]