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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Nexen Tire launches advertising at Madison Square Garden

Nexen Tire launches advertising at Madison Square Garden

Nexen Tire America will launch an advertisement at Madison Square Garden in New York City. Madison Square Garden is a multi-purpose indoor arena and home of the New York Rangers professional ice hockey team. In 2023, Nexen Tire America announced that it is the official tire partner of the Rangers during the 2023-24 NHL season. Throughout […]

SAILUN Group joins the United Nations Global Compact

SAILUN Group joins the United Nations Global Compact

As of December 15, 2023, SAILUN Group, a leading Chinese tyre company, proudly announces its official participation in the United Nations Global Compact (UNGC). This marks a historic moment as SAILUN Group becomes the first Chinese tyre company to join UNGC, embarking on a journey with businesses of global impact to contribute to a sustainable future. UNGC, announced […]

TDK AND GOODYEAR ANNOUNCE COLLABORATION TO ADVANCE TYRE INTELLIGENCE TECHNOLOGIES

TDK AND GOODYEAR ANNOUNCE COLLABORATION TO ADVANCE TYRE INTELLIGENCE TECHNOLOGIES

The two companies aim to develop a collection of sensors and related technologies for use in vehicles and tyre applications TDK Corporation (TSE 6762) and The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced a collaboration to advance next-generation tyre solutions with the goal of accelerating the development and adoption of integrated intelligent hardware […]

Season’s Greetings to all our readers at SA Treads

Season’s Greetings to all our readers at SA Treads

Happy Holidays to our wonderful SA Treads family! It’s been a year full of adventures and stories on the road, and we couldn’t have done it without you. We’re excited to share that we’ll be re-opening on 15 Jan 2024, ready for more tyre-related fun and discoveries. Wishing everyone a joyous season filled with laughter, […]

Pursuing Growth: A Key Strategy for Supa Quick

Pursuing Growth: A Key Strategy for Supa Quick

MICHAEL HUMPHREYS OUTLINES OBJECTIVES FOR SA’s LARGEST FITMENT GROUP Supa Quick – South Africa’s largest fitment Centre franchise – has a new Managing Director in Michael Humphreys, who took up the role on 1 April 2023, in a career move he laughingly describes as this year’s April Fools for the fitment group. But his skills […]

SA Treads Digital Editions Dec/Jan 2024 Launched

SA Treads Digital Editions Dec/Jan 2024 Launched

This edition is jam-packed with intriguing and useful articles that will keep you up to speed on the latest tyre industry news. Enjoy all the latest stories, sourced locally and from across the world. Interview Pursuing growth, a key strategy for Supa Quick 2 Feature Major tech trends defining future of tyre manufactuinr plants 8 Local […]

Nokian Tyres introduces new upgrades to its summer tyre selection

Nokian Tyres introduces new upgrades to its summer tyre selection

Nokian Tyres is upgrading its Central European summer tire range for passenger cars, sport utility vehicles and crossovers. Nokian Tyres Powerproof 1 offers stability and control for high speeds, while Nokian Tyres Wetproof 1 provides excellent wet braking abilities and powerful aquaplaning resistance. Both products are equipped with the familiar Dual Zone Safety technology. For […]

THE FESTIVAL OF MOTORING UNVEILS DATES AND WESBANK’S EXTENDED PARTNERSHIP

THE FESTIVAL OF MOTORING UNVEILS DATES AND WESBANK’S EXTENDED PARTNERSHIP

The Festival of Motoring, renowned as Africa’s premier celebration of automotive excellence, is pleased to announce the eagerly awaited dates for its 7th edition. Taking place from August 30th to September 1st, 2024, at the esteemed Kyalami Grand Prix Circuit, this event promises a thrilling showcase of the automotive world. A key highlight of this […]

European Replacement Tyre Sales Plummet Across All Segments in Q3

European Replacement Tyre Sales Plummet Across All Segments in Q3

The European Tyre and Rubber Manufacturers’ Association (ETRMA) published its members’ replacement tyres sales data for Europe for the third quarter of 2023. Figures reported a significant decline across all segments, confirming a negative market trend, ETRMA said. Q3 2023 showed a 6% decline in the sale of consumer replacement tyres compared to Q3 2022. Similarly, the […]

Sumitomo Rubber to launch ‘smart’ all-season tyres in 2024

Sumitomo Rubber to launch ‘smart’ all-season tyres in 2024

Sumitomo Rubber Industries (SRI), the Japan-based parent company of Dunlop manufacturer, Sumitomo Rubber South Africa, has announced it will release next-generation all-season tyres in late 2024 equipped with a new technology called “Active Tread” that can adapt to sudden changes in all weather conditions. SRI President Satoru Yamamoto made the announcement recently at the Japan Mobility […]