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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Goodyear reports big reduction in GHG emissions over 2019 in 2023 corporate responsibility report

Goodyear reports big reduction in GHG emissions over 2019 in 2023 corporate responsibility report

The Goodyear Tire & Rubber Company has released its 2023 report on corporate responsibility performance. The report details the company’s progress towards its short and long-term sustainability goals. Mark Stewart, CEO and president of Goodyear, said the company’s report shows how Goodyear employees worldwide are exploring new innovations and materials, implementing new strategies and giving back to their […]

Goodyear sponsorship deal drives NASCAR’s growing commercial success, reveals GlobalData

Goodyear sponsorship deal drives NASCAR’s growing commercial success, reveals GlobalData

The Goodyear Tire & Rubber Company has secured The National Association for Stock Car Auto Racing’s (NASCAR) largest sponsorship deal for 2024, worth $25 million annually and covers the 2023-2027 period. This partnership designates Goodyear as the official tire for NASCAR’s top three national series and title sponsor for the Goodyear 400 race in Darlington, […]

New U.S. tyre retreading legislation introduced by Ohio Senator Sherrod Brown

New U.S. tyre retreading legislation introduced by Ohio Senator Sherrod Brown

The legislation aims to increase competition with Chinese imports by providing a tax credit to reduce the cost of retreading tyres. U.S. Senator Sherrod Brown (D-OH) recently introduced the Retreaded Truck Tire Jobs, Supply Chain Security and Sustainability Act, designed to support Ohio tyre producers and workers by lowering tyre costs. The legislation aims to […]

Tiger Wheel & Tyre Unveils New P.E. Store on Heugh Road

Tiger Wheel & Tyre Unveils New P.E. Store on Heugh Road

On 1 July 2024, SA’s favourite wheel and tyre retailer expanded its presence in the Windy City with the opening of a new Tiger Wheel Tyre store at the corner of Heugh Road and 3rd Avenue in Walmer, Gqeberha. To celebrate, the new store will run grand opening specials from 29 July to 3 […]

Danone, DMC, Michelin and Crédit Agricole Centre France join forces to create a cutting-edge biotechnology platform

Danone, DMC, Michelin and Crédit Agricole Centre France join forces to create a cutting-edge biotechnology platform

Two major French industrial leaders Danone and Michelin, the American start-up DMC Biotechnologies and Crédit Agricole Centre France, a key investor in the region, have agreed to create the Biotech Open Platform to bolster the development of advanced fermentation processes, particularly precision fermentation, on a larger scale. Precision fermentation is a revolutionary biotechnological process to […]

Goodyear Announces Sale of Off-The-Road Tyre Business to Yokohama for $905 Million

Goodyear Announces Sale of Off-The-Road Tyre Business to Yokohama for $905 Million

The Goodyear Tire & Rubber Company (NASDAQ: GT) (“Goodyear” or the “Company”) today announced that it has signed a definitive agreement to sell its Off-the-Road (“OTR”) tyre business to The Yokohama Rubber Company, Limited (TYO: 5101) (“Yokohama”) for $905 million in cash. The transaction follows a previously announced strategic review of the OTR tyre business in connection […]

Bridgestone Drives Premium Performance Through Tyres and Beyond at the Olympic and Paralympic Games Paris 2024

Bridgestone Drives Premium Performance Through Tyres and Beyond at the Olympic and Paralympic Games Paris 2024

Bridgestone Corporation (Bridgestone) is proudly contributing a variety of tyres, services and performance products at the Olympic and Paralympic Games Paris 2024. As a Worldwide Olympic and Paralympic Partner, Bridgestone is committed to helping support and enhance the experience for all athletes, staff, fans and visitors in Paris. The company’s contributions to Paris 2024 operations […]

Economic development and growing brand perception for Sailun

Economic development and growing brand perception for Sailun

In times of new challenges and economic ups and downs, the positive economic development and growing brand perception of the SAILUN Group stand out positively compared to traditional global tyre brands. This is confirmed by the recently published annual report 2024 of the renowned Brand Finance Institute from London and the current tyre media manufacturer […]

SATC: Transport industry on an exciting growth path

SATC: Transport industry on an exciting growth path

The South African Transport Conference (SATC) held in Tshwane this week offered an exciting snapshot of an industry in the midst of rapid evolution, committed to growth and upskilling, with a positive vision for the future. The event, the 42nd SATC, was held under the theme “Upskilling and Reskilling the Transport Industry for Current and […]

First Continental Truck Tyre Plant Receives Internationally Recognised ISCC PLUS Sustainability Certification

First Continental Truck Tyre Plant Receives Internationally Recognised ISCC PLUS Sustainability Certification

The Continental plant in Púchov, Slovakia, recently became the company’s first tyre plant also producing truck tires to receive the International Sustainability and Carbon Certification (ISCC) PLUS sustainability certification. This globally recognised certification confirms the transparency of the traceability of the raw materials used in the production process. Certification of the raw materials enables Continental […]

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

BKT has announced its membership of the Global Platform for Sustainable Natural Rubber (GPSNR). BKT said it is thus taking a further step in promoting long-term sustainable practices, culminating in a more environmentally conscious and friendly production in line with the principles defined by GPSNR. Natural rubber production holds several opportunities for improvement in both environmental […]