← Back to home
THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

AI ALREADY SHAPING FUTURE OF TYRE INDUSTRY

AI ALREADY SHAPING FUTURE OF TYRE INDUSTRY

Artificial intelligence (AI) is progressively transforming industries on a global basis including the tyre sector with leading manufacturers and suppliers currently already working with AI to further improve tyre design, optimise production processes, enhance logistics, and improve customer service. Prominent tyre brands Bridgestone, Apollo Tyres, Pirelli, Hankook and Nexen, are integrating AI-driven technologies into their […]

Sailun enters top 10 most valuable tyre brands in the world

Sailun enters top 10 most valuable tyre brands in the world

Sailun has entered the top 10 most valuable tyre brands in the world for the first time, achieving a historic triple. Three times “Top 10”: Even in times of challenging economic conditions, the Sailun Group impressively demonstrates its growth ambitions as well as the Group‘s robustness and dynamism.The Sailun brand is growing and becoming increasingly valuable. Founded […]

The Tire Cologne 2026 to introduce Walk of Services

The Tire Cologne 2026 to introduce Walk of Services

THE TIRE COLOGNE 2026 is opening a new chapter: With the new WALK OF SERVICES format, THE TIRE COLOGNE is proving to be the most important source of inspiration for the industry. With its comprehensive range and international focus, the trade fair sends a strong signal in favour of safe and sustainable mobility in our […]

NEXEN Tire Reports Record Revenue Growth in Q1 2025

NEXEN Tire Reports Record Revenue Growth in Q1 2025

Europe led the record growth, generating approx. $222 million in revenue, contributing about 41% of the company’s total sales. NEXEN Tire has released its Q1 2025 earnings, reporting KRW 771.2 billion (approx. $540 million) in revenue and KRW 40.7 billion (approx. $28 million) in operating profit. This 13.7% year-on-year increase in revenue set a new record […]

Run-flat tyres a safety game-changer for South African drivers

Run-flat tyres a safety game-changer for South African drivers

When it comes to road safety, tyres are a critical line of defence and run-flat tyres are fast becoming a game-changer for South African motorists, claims Vishal Premlall, National Director TEPA. Designed to keep vehicles mobile after a puncture, run-flat tyres offer enhanced safety and convenience, particularly in high-risk or poorly lit areas. Premlall says […]

Tariffs Will Apply to Tyres, USA

Tariffs Will Apply to Tyres, USA

Tyres are one of the many automotive components that will be impacted by new tariffs announced by President Donald Trump. This, according to Modern Tyre Dealer. However, executives from various tyre companies contacted by MTD emphasized that the tariff situation is fluid. List released In a statement issued on April 2, the Auto Care Association said that “earlier […]

Continental to Discontinue Tyre Production at Alor Setar, Malaysia Plant

Continental to Discontinue Tyre Production at Alor Setar, Malaysia Plant

Continental will discontinue tyre manufacturing operations at its Alor Setar, Malaysia, plant by the end of 2025. The manufacturing facility produces passenger car and light truck tyres for the Asia Pacific Market, as well as motorcycle tyres. A total of 950 employees work at the Alor Setar facility. The company’s priority is to support its employees by […]

Falken Autocross Podium Finishes Highlight RT660+ Tyre Performance

Falken Autocross Podium Finishes Highlight RT660+ Tyre Performance

Falken Tires celebrated three podium finishes at recent autocross events nationwide, showcasing the performance of Azenis RT660+ tyres Falken claimed multiple podium finishes across the U.S. as team drivers used the new Azenis RT660+ tyres to secure autocross wins. Drivers Koda Atwood, Lane Farka, Jeff Wong, and Nick Relampagos all delivered strong performances at recent national events. Atwood […]

Automechanika Sub-Saharan Africa Roadshow Expands Automotive Aftermarket Possibilities

Automechanika Sub-Saharan Africa Roadshow Expands Automotive Aftermarket Possibilities

Messe Frankfurt South Africa has announced the launch of its 2025 Automechanika Buyers and Visitors Sub-Saharan Africa (SSA) Roadshow, a strategic initiative designed to connect automotive aftermarket businesses in SSA and encourage visitors from the region to attend Automechanika Johannesburg 2025. The roadshow will commence in Gaborone, Botswana, on 6 May 2025, before moving on […]

Asian investment accelerates shift in African Auto sector

Asian investment accelerates shift in African Auto sector

Africa’s automotive landscape is undergoing a dramatic transformation. Once dominated by established European and American brands, the market is now experiencing rapid and significant change, led by a growing presence of Asian automotive manufacturers. From China, India, Japan, and South Korea, these players are reshaping the continent’s automotive supply chain, vehicle sales landscape and local […]

Sailun Tires’ ERANGE EV Tires, 4ocean Launch Campaign to Combat Plastic Pollution

Sailun Tires’ ERANGE EV Tires, 4ocean Launch Campaign to Combat Plastic Pollution

Plastic pollution continues to present a global crisis, with 40 million metric tons contaminating our environment each year. ERANGE EV Tires, a Sailun Tire brand, has partnered with 4ocean to launch the Partnership with Purpose campaign, pledging to remove two pounds of plastic and trash for every ERANGE EV tire sold in North America. This initiative strengthens ERANGE EV sustainability efforts […]

Festival of Motoring 2025 to Drive Unity, Excellence, and the Spirit of Ubuntu

Festival of Motoring 2025 to Drive Unity, Excellence, and the Spirit of Ubuntu

The 8th edition of the Festival of Motoring powered by WesBank will take place at the iconic Kyalami Grand Prix Circuit from 29-31 August 2025, uniting Africa’s motoring community in the spirit of Ubuntu—”I am because we are.” This year’s event continues its legacy of bringing together automotive brands, enthusiasts, and industry leaders in a […]