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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black
International

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black

Pirelli said the project supports a broader strategy involving additional facilities and industrial ecosystems designed to convert waste into recovered manufacturing inputs. Pirelli North America launched its first internal closed-loop tire recycling initiative as part of a broader strategy to increase recycled and bio-based material use in tire production. The Tire Recycling Foundation recognized the project with a […]

Goodyear Announces First Quarter 2026 Results
International

Goodyear Announces First Quarter 2026 Results

EMEA and Asia Pacific results strengthened; Goodyear Forward delivered $107 million of benefits The Goodyear Tire & Rubber Company (NASDAQ:GT) reported first quarter 2026 results today and the company will host an investor call tomorrow morning, Thursday, May 7, at 8:30 a.m. Eastern time led by Mark Stewart, Goodyear’s chief executive officer and president, and […]

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD
International

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD

Michelin is showcasing its universal tire digital twin which can convert in-vehicle data into actionable insights in real time to make recommendations to the vehicle or its driver. Michelin is leveraging 130 years of expertise in tire physics combined with advanced mathematical modeling, AI and data science algorithms. This innovation aims to ensure a safer […]

Yokohama Rubber Q1 Sales Report Shows Profits Rise
International

Yokohama Rubber Q1 Sales Report Shows Profits Rise

For the full year, Yokohama Rubber forecasts sales revenue of ¥1.3 trillion (approx. $8.19 billion), up 5.3%. Yokohama Rubber reported higher sales and profit for the first quarter (Q1) of fiscal 2026. Gains in its tire business, stronger high-value tire sales and growth in off-highway tires drove the increase. The company said the results reflect continued […]

Global Tyre Shipments to Top 3.1 Billion Units by 2030
International

Global Tyre Shipments to Top 3.1 Billion Units by 2030

The global tyre industry is entering a new era of growth, driven by rising demand for smarter, more sustainable and higher-performance products. While short-term challenges such as tariffs and raw material costs remain, vehicle manufacturers continue to push for innovation – especially in larger rim sizes, electric vehicle tyres and advanced premium models. According to […]

South African Manufacturing Sector Under THREAT
Southern Africa

South African Manufacturing Sector Under THREAT

Is the system failing local producers? The closure of the Goodyear Kariega plant in Uitenhage last year that resulted in more than 900 job losses, was met with profound shock. No one expected the closure of a manufacturing icon that had operated in South Africa for more than 70 years. Sadly, Goodyear is not an […]

Local tire manufacturers face mounting challenges
Southern Africa

Local tire manufacturers face mounting challenges

NDUDUZO CHALA ON WHY EVEN PLAYING FIELD REMAINS INEQUITABLE When anti-dumping duties on Chinese imports became effective in 2023, the local tyre makers had hoped their implementation would make for a more even playing field. But just how effective did this protection measure prove to be? And what other factors may be threatening their survival? […]

Apollo Tyres Earns EcoVadis Gold, SBTi Validation for Climate Targets
International

Apollo Tyres Earns EcoVadis Gold, SBTi Validation for Climate Targets

The company said the results reflect efforts in environmental stewardship, ethical governance, and responsible sourcing across its global operations. Apollo Tyres announced two sustainability milestones. The first is an improved EcoVadis Gold Rating and validation from the Science Based Targets initiative (SBTi) for its near-term and net-zero greenhouse gas (GHG) emissions targets. Apollo Tyres said the […]

Industry in transformation – visible at THE TIRE COLOGNE 2026

Industry in transformation – visible at THE TIRE COLOGNE 2026

How artificial intelligence is changing the workshop routine Cologne, May 2026: artificial intelligence has arrived in the workshop sector. What was long considered future technology is today increasingly becoming a practical tool in the daily business of tyre dealers and automotive businesses. While in many places people are still discussing chances and risks, the first […]

Yokohama Rubber Develops AI-Driven Tire Mold Design System

Yokohama Rubber Develops AI-Driven Tire Mold Design System

The company developed the system under its HAICoLab AI utilization concept. Yokohama Rubber announced it developed a proprietary AI tire mold design system. The system uses finite element method (FEM) simulations and the company’s AI technology and is designed to supplement staff knowledge and streamline mold design, it said. It provides data on how mold design […]

Automechanika Johannesburg hosts Cairo roadshow to strengthen ties with Egyptian automotive sector

Automechanika Johannesburg hosts Cairo roadshow to strengthen ties with Egyptian automotive sector

Automechanika Johannesburg has successfully hosted a roadshow in Cairo as part of its ongoing international outreach efforts, supporting engagement around both Automechanika Johannesburg and Automechanika Frankfurt. The event formed part of the 2026 promotional programme and combined a roadshow with a press conference in the Egyptian capital. Held on 6 May 2026 at the Kempinski […]