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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner
Southern Africa

Continental Joins Forces with Mercedes-AMG Experience as Official Tyre Partner

Continental Tyre South Africa has joined forces with Mercedes-Benz South Africa as its tyre partner for the AMG Experience, which is based at Zwartkops Raceway near Pretoria. This partnership sees Continental’s SportContact 7 ultra high-performance (UHP) tyre fitted across the fleet of Mercedes-AMG models that are used for driver training, delivering exceptional driving precision and […]

Automechanika Johannesburg Catalyses Industry Transformation
Southern Africa

Automechanika Johannesburg Catalyses Industry Transformation

The milestone 10th edition of Automechanika Johannesburg, held from 28 to 30 October, brought together industry leaders, innovators, and automotive specialists to its new venue, Gallagher Convention Centre, to explore the future of South Africa’s automotive aftermarket sector. Connecting the market, driving export opportunities The event attracted 307 exhibitors and facilitated 2,959 business matchmaking meetings, […]

Bandag SA – On why retreading remains a savvy cost-saving solution
Southern Africa

Bandag SA – On why retreading remains a savvy cost-saving solution

Bandag Southern Africa recently celebrated its 20th anniversary, having gained home rule from Bandag Incorporated (a USA company, founded in 1957) in 2004, operating as an independent entity since then. Bandag has been operating in South Africa since 1965 marking another milestone for the organisation – its 60th anniversary. Having defied immense odds amid a […]

SA Treads Digital Oct.|Nov. ’25 Out now
Southern Africa

SA Treads Digital Oct.|Nov. ’25 Out now

With sustainability and protecting the environment uppermost in everyone’s mind, the focus in this issue, is on retreading – which despite experiencing a steady decline over the last decade – remains an important cost-effective way for transport fleets to reduce operating costs, while also doing their bit for the environment. Table of Contents Download here

Dunlop Strengthens Global Position with Strategic Acquisition
Southern Africa

Dunlop Strengthens Global Position with Strategic Acquisition

Dunlop Tyres is set for greater global expansion, following Sumitomo Rubber Industries, Ltd. (SRI) acquisition of the DUNLOP trademark, and other rights for four-wheel tyres in Europe, North America, and Oceania, from The Goodyear Tire & Rubber Company. On 8 January 2025, SRI signed a purchase agreement of $526 million (about R10 billion), which enables […]

Automechanika Johannesburg Marks 10th Anniversary with Powerhouse Programme at New Venue, Gallagher Convention Centre
Southern Africa

Automechanika Johannesburg Marks 10th Anniversary with Powerhouse Programme at New Venue, Gallagher Convention Centre

Automechanika Johannesburg 2025 boasts a focused line-up of conferences, talks, awards and the Alexandra Automotive Hub and Panel Discussion, that will bring together leaders from across the value chain. Organised by Messe Frankfurt South Africa, the 10th anniversary edition of the largest trade fair of its kind will host high-impact forums designed to drive innovation, standards […]

TEPA highlights aftermarket opportunities at Brazil Auto Parts Trade Mission
Southern Africa

TEPA highlights aftermarket opportunities at Brazil Auto Parts Trade Mission

Johann van de Merwe, Chairman of the Tyre, Equipment, Parts Association (TEPA), a proud association of the Retail Motor Industry Organisation (RMI), recently addressed a technical seminar at the Brazil Auto Parts Trade Mission, where heshared valuable insights into the South African automotive aftermarket and the opportunities it presents for international suppliers. Van de Merwe […]

Dunlop Tyres Extends Dunlop Sure Tyre Insurance to 18 Months
Southern Africa

Dunlop Tyres Extends Dunlop Sure Tyre Insurance to 18 Months

Dunlop Tyres South Africa is raising the bar for driver confidence – extending its Dunlop Sure Tyre Insurance to 18 months of protection on tyres. For a limited time, customers purchasing Dunlop tyres at Dunlop-branded stores between 1 October 2025 and 31 January 2026 will enjoy 18 months of cover – an upgrade from the […]

Continental Focusing on Rolling Resistance and Reducing Carbon Emissions
Southern Africa

Continental Focusing on Rolling Resistance and Reducing Carbon Emissions

Minimising rolling resistance has become one of the most important goals in the field of tyre development. A primary goal for tyre and vehicle manufacturers is to reduce fuel consumption and carbon emissions in vehicles equipped with internal combustion engines, and to extend the driving range in hybrid and electric vehicles by reducing energy consumption.One […]

Mathe Group extracts clean steel from tyres for export
Southern Africa

Mathe Group extracts clean steel from tyres for export

Radial truck tyre recycler, Mathe Group, has commissioned a multi-million-rand investment in new equipment to extract hundreds of tons of “clean steel” for export to India & South Korea. Mathe Group CEO, Dr Mehran Zarrebini, says that the clean steel investment, which includes the installation of a new clean steel mill with an automated packaging […]