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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

TIA Advocates for Tyre-Derived Aggregate in Infrastructure Projects
International

TIA Advocates for Tyre-Derived Aggregate in Infrastructure Projects

TIA said TDA use provides a critical market for end-of-life tyres, diverting millions from landfills each year. The Tire Industry Association (TIA) has issued a Statement of Work on Tire-Derived Aggregate (TDA), emphasising its performance, applications, and environmental advantages. TIA said Tyre-Derived Aggregate use provides a lightweight, free-draining solution. It’s made from recycled tyres and […]

Prometeon ‘storms’ back to the RTX Show in style
International

Prometeon ‘storms’ back to the RTX Show in style

Prometeon Tyre Group has recently concluded its most ambitious Road Transport Expo (RTX) appearance to date, celebrating a highly successful return to the UK’s leading road transport event with its largest ever stand, widest range of Prometeon-branded premium truck tyres, and a packed schedule of networking and technical discussions. The three-day show, held at NAEC […]

Bridgestone Sells Shenyang, China TBR Plant to Sailun for $37 Million
International

Bridgestone Sells Shenyang, China TBR Plant to Sailun for $37 Million

Bridgestone Corporation is officially exiting the commercial tyre manufacturing business in China, finalising a deal to transfer all shares of its previously shuttered truck and bus radial (TBR) tyre plant in Shenyang to Sailun Group for 265 million CNY (approx. $37 million). The Bridgestone Shenyang plant sale signals a continued strategic retreat by Bridgestone from China’s commercial vehicle […]

The new Goodyear Eagle Hard racing tyre makes its debut
International

The new Goodyear Eagle Hard racing tyre makes its debut

Goodyear has launched its new Eagle Hard LMGT3 tyre which made its racing debut in the FIA World Endurance Championship 6 Hours of Sao Paulo race on the 12th & 13th July being fitted to all LMGT3 teams. The tyre will be used at selected rounds later in the season. The Eagle Hard LMGT3 is highly visually […]

NEXEN TIRE Achieves EcoVadis Gold Rating for Second Consecutive Year
International

NEXEN TIRE Achieves EcoVadis Gold Rating for Second Consecutive Year

NEXEN TIRE received a Gold rating from EcoVadis for the second consecutive year. The award places the company among the top 3% of more than 150,000 companies assessed worldwide. Founded in France in 2007, EcoVadis evaluates corporate sustainability performance. Its system ranks companies as Platinum (top 1%), Gold (top 5%), Silver (top 15%), and Bronze […]

Yokohama acquires Romanian plant for OHT production
International

Yokohama acquires Romanian plant for OHT production

Yokohama Rubber has just announced their latest acquisition of the fixed assets including land, building production machinery of a closed production plant in Romania. Through the company’s off-highway tyre (OHT) subsidiary Yokohama TWS Romania S.R.L. The acquisition follows the recent acquisition of Goodyear Tire & Rubber’s OTR business to achieve ‘Hockey Stick Growth’ as part […]

High profile for Austone & Fortune Tires at ADAC Truck Grand Pix 2025
International

High profile for Austone & Fortune Tires at ADAC Truck Grand Pix 2025

AUSTONE and FORTUNE TIRES are showcasing their focus on brand experiences at the forthcoming 2025 ADAC Truck Grand Prix from the 11th to 13th July. They will also highlight products their Truck & Trailer range. There will also be an exclusive VIP package on offer at the Nürburgring, including a ride on the race truck […]

Pirelli P Zero is reborn after 40 years!
International

Pirelli P Zero is reborn after 40 years!

Pirelli has ‘stepped back in time’ and recreated its famous P Zero brand, now in its fifth generation after being initially launched 40 years ago. The latest version of this iconic tyre is being fitted to the classic Lancia Delta S4 Stradale which is also celebrating its 40th anniversary with a limited edition for 40 […]

Apollo Tyres, Manchester United Host Soccer School Event in Hungary
International

Apollo Tyres, Manchester United Host Soccer School Event in Hungary

33 children took part in the exclusive two-hour training session that featured coaches and staff from Manchester United. Apollo Tyres recently hosted a “Soccer School” in Hungary through a partnership with Manchester United. The event welcomed children of Apollo Tyres employees to a session near the company’s Gyöngyöshalász plant. The Apollo Tyres Soccer School offered a rare […]

MOBILE TYRE SHOP TO EXPAND NATIONAL FOOTPRINT WITH GLOBAL INVESTMENT
International

MOBILE TYRE SHOP TO EXPAND NATIONAL FOOTPRINT WITH GLOBAL INVESTMENT

Australia’s leading mobile tyre brand, Mobile Tyre Shop will take the next step in its national expansion strategy with a major investment from Sailun International Holding (Singapore) PTE LTD, a wholly owned subsidiary of Shanghai-listed Sailun Group Co. LTD. The global tyre giant has invested AUD 5 million (approximately RMB 23.285 million) to subscribe for […]

Apollo Tyres Achieves Gold Rating from EcoVadis for Sustainability Efforts
International

Apollo Tyres Achieves Gold Rating from EcoVadis for Sustainability Efforts

Apollo Tyres has achieved a Gold Rating from EcoVadis, placing the company among the top 5% of businesses worldwide for sustainability practices. The EcoVadis assessment evaluates environmental impact, labour and human rights, ethics, and sustainable procurement. The Apollo Tyres EcoVadis Gold rating reflects substantial improvements in all these areas, the company said. Apollo’s overall performance climbed to […]

Hofmann Introduces New Wheel Alignment and Lift Combination
International

Hofmann Introduces New Wheel Alignment and Lift Combination

Hofmann said its geoliner 678 Imaging Wheel Aligner with the Hofmann 15K Four-Post Lift delivers alignment precision and lifting capability. Hofmann, a provider of equipment for alignment, wheel balancing and tire changing, will pair the Hofmann geoliner 678 Imaging Wheel Aligner with the Hofmann 15K Four-Post Lift. The company said the pair will boost alignment precision and lifting […]