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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

MAXAM Releases 45/65R45 Size for MS501 MineXtra L5 Loader Tyre
International

MAXAM Releases 45/65R45 Size for MS501 MineXtra L5 Loader Tyre

MAXAM Tire has released the MS501 MineXtra in a new 45/65R45 size for L5 wheel loaders and heavy-duty mining machinery. Designed for harsh aggregate and mining environments, the 45/65R45 MS501 targets off-the-road (OTR) applications, MAXAMsaid. The MAXAM MS501 MineXtra uses an extra-deep, open L5 offset lug pattern with staggered tread blocks for wear and damage resistance in […]

New format for The Global OTR Conference to debut at THE TIRE COLOGNE 2026
International

New format for The Global OTR Conference to debut at THE TIRE COLOGNE 2026

Strong signal for internationality, innovation and sustainability in the tyre industry. THE TIRE COLOGNE (TTC) continues to grow: in 2026, the leading international trade fair for tyres and wheels will host a new format of The Global OTR Conference, the industry event for the off-the-road tyre industry (OTR), for the first time. By focusing on […]

Point S International Launches Next Generation Campus for Future Leaders
International

Point S International Launches Next Generation Campus for Future Leaders

Point S said the program is meant for young leaders to navigate workforce shortages, customer expectations, and technological change. Point S International launched the Next Generation Campus from Sept. 1 to 5 in Provence, France. The inaugural event brought together 80 young leaders from 10 European countries, all representing family-owned, independent tire and parts businesses within […]

Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion
International

Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion

In fiscal 2024, Yokohama produced one of the company’s biggest milestones to date. For the first time, the company posted sales revenue above ¥1 trillion (approx. $6.7 billion) and business profit above ¥100 billion (approx. $667 million). That marked the third consecutive year of record results, and after reviewing the company’s 2025 integrated report, it’s clear that this achievement […]

Goodyear Forms Global Racing Organisation
International

Goodyear Forms Global Racing Organisation

The Goodyear Tire & Rubber Company announced the creation of Global Racing, a new organisation that unifies all motorsport operations under one global structure. Goodyear said the milestone begins a new chapter in its racing legacy. Xavier Fraipont will serve as vice president of Goodyear Global Racing. He will guide strategic direction while aligning the group with Goodyear’s broader […]

Nokian Tyres’ next generation smart tire technology awarded a prestigious silver distinction
International

Nokian Tyres’ next generation smart tire technology awarded a prestigious silver distinction

Nokian Tyres has received the prestigious Agritechnica Innovation Award presented by the German Agricultural Society DLG. The Silver Medal distinction was awarded to Nokian Tyres’ next-generation smart tire technology Nokian Tyres Intuitu™ 2.0 Smart Pressure Assistant. Nokian Tyres Intuitu™ 2.0 Smart Pressure Assistant developed for Nokian Tyres Soil King VF tractor tires is next generation smart […]

BKT Recognised for Excellence in Off-Highway Tires
International

BKT Recognised for Excellence in Off-Highway Tires

BKT began its relationship with Caterpillar in 2015, supplying off-highway tyres for equipment ranging from 40 to 190 tons in India. BKT has earned the “Excellence Level” award for the fourth straight year in Caterpillar’s global Supplier Excellence Recognition programme. Caterpillar recognised BKT for consistent performance. BKT said the Caterpillar award highlights the company’s ability to meet […]

Nexen Tire Adds New Offices in Europe, Latin America, and Middle East
International

Nexen Tire Adds New Offices in Europe, Latin America, and Middle East

Nexen Tire global expansion efforts continue with the establishment of new branch offices and subsidiaries in Europe, Latin America, and the Middle East. With about 85% of its sales overseas, Nexen Tire said it has focused heavily on Europe and the U.S. Meanwhile, it is expanding capacity at its second plant in Žatec, Czech Republic to […]

Pirelli P Zero E Wins ADI International Compasso d’Oro Award
International

Pirelli P Zero E Wins ADI International Compasso d’Oro Award

Pirelli said its P Zero E was made using more than 55% bio-based and recycled materials. The Pirelli P Zero E has won the ADI International Compasso d’Oro Award, becoming the first tire to earn recognition in the Design for Mobility category. The award was presented during the 70th anniversary celebration of the Compasso d’Oro Awards at Expo […]