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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Sumitomo Q3 Results Highlight Rising Profits, DUNLOP Expansion
International

Sumitomo Q3 Results Highlight Rising Profits, DUNLOP Expansion

Sumitomo Rubber Industries closed the third quarter of 2025 with a solid return to profit growth, driven by stronger premium tire sales, improving raw material costs and the early benefits of its North American restructuring. In the Sumitomo Q3 results, the company reported volumes are soft, but margins and mix are trending in the right direction. […]

Kumho Tire Stays Hot with Eighth Straight $760M+ Quarter
International

Kumho Tire Stays Hot with Eighth Straight $760M+ Quarter

Kumho Tire reported Q3 2025 sales of $760 million and an operating profit of $74 million, maintaining its streak of eight straight quarters above the $760 million mark since Q4 2023. The company’s operating margin stood at 9.7%. The company said this is supported by continued demand for premium and high-inch products across major markets. Although […]

Tyre Industry Project Releases KPI Report on 2021-24 Sustainability Progress
International

Tyre Industry Project Releases KPI Report on 2021-24 Sustainability Progress

Among the findings, TIP members reported a 26% reduction in CO₂ intensity, marking the lowest level since 2009. The Tyre Industry Project (TIP), a CEO-led coalition representing 10 tyre manufacturers, released its latest sustainability report on Oct. 23. The report outlined member progress on environmental, social, and governance goals from 2021 to 2024. The report, […]

Navigating the Global Regaluatory Landscape for Retreading
International

Navigating the Global Regaluatory Landscape for Retreading

The global truck and bus tyre retreading industry is undergoing a pivotal transformation this year. We opened 2025 by asking if there was a year of upheaval ahead for the industry. It was a pertinent question at the time. Still, the outlook has somewhat solidified six months later as the global retreading sector looks to […]

Goodyear Posts $2.2B Q3 Loss, Points to Progress Under Goodyear Forward Plan
International

Goodyear Posts $2.2B Q3 Loss, Points to Progress Under Goodyear Forward Plan

Goodyear’s third-quarter results show continued softness in replacement demand but progress in cost control and portfolio realignment. The Goodyear Tire & Rubber Company reported in its Q3 2025 earnings report a net loss of $2.2 billion ($7.62 per share), driven by non-cash charges related to a $1.4 billion deferred tax valuation allowance and a $674 million goodwill […]

Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing
International

Nokian Tyres launches the industry’s first award-winning smart tire technology with load-sensing

Nokian Tyres launches Nokian Tyres Intuitu™ 2.0, the next-generation of smart tire technology featuring smart pressure assistant with load-sensing. The innovation is developed for Nokian Tyres Soil King VF tractor tires and provides agricultural professionals with a unique way to make the most out of their machines while maximizing productivity, lowering fuel consumption, protecting soil […]

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025
International

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025

Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector. Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tyre, […]

Bridgestone Announces Yasuhiro Morita as New Global CEO
International

Bridgestone Announces Yasuhiro Morita as New Global CEO

Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer beginning Jan. 1, 2026 Bridgestone announced a global CEO change. Effective Jan. 1, 2026, Yasuhiro Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer. Bridgestone said the leadership shift supports its pursuit of sustainable growth and stronger corporate value as it […]

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration
International

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration

Bridgestone held a groundbreaking ceremony on October 21 for its new pilot demonstration plant for precise pyrolysis*1 of end-of-life tyres at its plant in Seki City, Gifu Prefecture, Japan. The ceremony brought together 32 participants, such as Seki City Mayor Kiyoshi Yamashita and representatives from the Ministry of Economy, Trade and Industry, as well as other […]

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”
International

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”

Dunlop has joined forces with the legendary driving simulator “Gran Turismo” franchise, announcing its role as the official tyre partner of “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series”. “Gran Turismo” is one of the world’s most popular racing simulation video game series – thrilling more than 90 million PlayStation® […]

Continental Launches the Conti Coach HA 5
International

Continental Launches the Conti Coach HA 5

Continental has unveiled the Conti Coach HA 5. It is the first model in its newly developed Conti Coach Generation 5 line – tailored for the People segment in the EMEA region. This all-axle fitment tyre meets the demands of long-distance and intercity travel with a well-balanced combination of exceptional mileage, best-in-class rolling resistance*, and […]

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test
International

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test

Following on from the 52 set braking shootout, the full Autobild summer tyre test has taken the best twenty tyres to the full set of testing, with some interesting highlights! There are two interesting stories. Firstly, is the rise of the Chinese tyres, with both Linglong and Sailun performing really well in the grip tests. Does […]