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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD
International

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD

Michelin is showcasing its universal tire digital twin which can convert in-vehicle data into actionable insights in real time to make recommendations to the vehicle or its driver. Michelin is leveraging 130 years of expertise in tire physics combined with advanced mathematical modeling, AI and data science algorithms. This innovation aims to ensure a safer […]

Yokohama Rubber Q1 Sales Report Shows Profits Rise
International

Yokohama Rubber Q1 Sales Report Shows Profits Rise

For the full year, Yokohama Rubber forecasts sales revenue of ¥1.3 trillion (approx. $8.19 billion), up 5.3%. Yokohama Rubber reported higher sales and profit for the first quarter (Q1) of fiscal 2026. Gains in its tire business, stronger high-value tire sales and growth in off-highway tires drove the increase. The company said the results reflect continued […]

Global Tyre Shipments to Top 3.1 Billion Units by 2030
International

Global Tyre Shipments to Top 3.1 Billion Units by 2030

The global tyre industry is entering a new era of growth, driven by rising demand for smarter, more sustainable and higher-performance products. While short-term challenges such as tariffs and raw material costs remain, vehicle manufacturers continue to push for innovation – especially in larger rim sizes, electric vehicle tyres and advanced premium models. According to […]

Apollo Tyres Earns EcoVadis Gold, SBTi Validation for Climate Targets
International

Apollo Tyres Earns EcoVadis Gold, SBTi Validation for Climate Targets

The company said the results reflect efforts in environmental stewardship, ethical governance, and responsible sourcing across its global operations. Apollo Tyres announced two sustainability milestones. The first is an improved EcoVadis Gold Rating and validation from the Science Based Targets initiative (SBTi) for its near-term and net-zero greenhouse gas (GHG) emissions targets. Apollo Tyres said the […]

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties
International

EEC Opens Dumping Probe into Thai and Vietnamese Truck Tyres and Starts Review of Chinese Duties

The Eurasian Economic Commission (EEC) has launched two actions covering truck tyre imports into the region. In November 2025, it opened an anti-dumping investigation into tyres from Thailandand Vietnam. It has now begun a review ahead of the expiry of the anti-dumping duties on Chinesetyres to decide whether they should remain in place. China, Thailand and Vietnam Imports Under Continued Scrutiny […]

Vredestein Opens First Retail Outlet in Coimbatore, India
International

Vredestein Opens First Retail Outlet in Coimbatore, India

Vredestein opened its first retail outlet in Coimbatore, India. It is housed within Sri Subham Tyres and Alignment, with the proprietor and the Vredestein India team attending the launch. The outlet expands branded tire sales for the local market. Vredestein entered the Indian market in 2021 with a range of tires manufactured domestically at Apollo facilities. […]

Yokohama Advan Tires Win GT300 Finale at Motegi
International

Yokohama Advan Tires Win GT300 Finale at Motegi

Yokohama Rubber announced that a car running on its global flagship ADVAN tires captured the GT300 class victory in Round 8 of the 2025 Autobacs Super GT Seriesat Mobility Resort Motegi in Tochigi Prefecture. The final round took place Nov. 1–2, with the decisive 300-kilometer (approx. 185 miles) race held on Nov. 2. Team Mach’s No. 5 […]

Future Tire Conference brings new forum to THE TIRE COLOGNE
International

Future Tire Conference brings new forum to THE TIRE COLOGNE

Cooperation strengthens focus on sustainable materials, smart processes and the circular economy At THE TIRE COLOGNE 2026, European Rubber Journal (ERJ) will present two special Future Tire discussion forums – each structured as a one-hour session held on two separate days of the show. These focused forums will explore how the global tire industry is […]

Australian Embassy and Bridgestone Host the “2025 Bridgestone World Solar Challenge Partners Reception
International

Australian Embassy and Bridgestone Host the “2025 Bridgestone World Solar Challenge Partners Reception

The Australian Embassy in Japan (Minato-ku, Tokyo) and Bridgestone Corporation (hereafter “Bridgestone”) co-hosted the “2025 Bridgestone World Solar Challenge (BWSC) Partners Reception” on Thursday, November 20, 2025. This event celebrated the success of the world’s premier solar car race, the 2025 BWSC1, held in Australia from August 24th to August 31st , 2025, and shared […]

TyreXpo Asia Dates Announced, AutoMROtive Exhibition Added
International

TyreXpo Asia Dates Announced, AutoMROtive Exhibition Added

Visitor registration for both events will open in the first quarter of 2026. TyreXpo Asia Bangkok will return from May 13-15, 2026 in Thailand. The event will introduce the debut of AutoMROtive, an exhibition focused on the automotive maintenance, repair and operations (MRO) sector. The addition expands the reach of the show as it prepares to welcome global […]