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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Bridgestone Activates Driver-in-the-Loop Simulator for Digital Tire Development

Bridgestone Activates Driver-in-the-Loop Simulator for Digital Tire Development

The simulator features a large mobile platform with a five-meter range of motion and a carbon-fiber cockpit. Bridgestone announced that its driving simulator is now fully operational at the company’s R&D center near Rome, Italy. The VI-grade DiM500 Driver-in-the-Loop (DiL) simulator enables the company to assess tire performance in a virtual environment. “Bridgestone is already considered […]

Skills training for the Tyre Sector Well Underway

Skills training for the Tyre Sector Well Underway

According to the TEPA Training Committee, substantial progress in being made in implementing the Skills Development Programme that underpins the training objectives set out in TEPA’s 2025-2030 Corporate Strategy. These include critical skills training for the tyre sector. Since project inception on 1 June 2024, TEPA has met all key Year 1 milestones, laying a […]

Nokian Tyres Publishes Climate Transition Plan, Targets Net-Zero by 2050

Nokian Tyres Publishes Climate Transition Plan, Targets Net-Zero by 2050

The company’s near-term target calls for a 42% reduction by 2030. Nokian Tyres published its climate transition plan, outlining how the company plans to reduce greenhouse gas emissions and reach net-zero by 2050. The plan is based on the company’s near- and long-term climate targets approved by the Science Based Targets initiative in 2024. Nokian Tyres’ […]

Point S Signs Master Franchise Agreements in Greece and Cyprus, Enters Zambia

Point S Signs Master Franchise Agreements in Greece and Cyprus, Enters Zambia

With this expansion, Point S now has a presence in 54 countries. Point S began 2026, its 55th anniversary year, by launching operations in three new markets: Greece, Cyprus and Zambia. Point S said the expansion extends the company’s turnkey retail model. That model combines tire sales with car service and broader automotive repair. Master Franchise […]

Rolling Noise: How Continental Is Making Tyres Even Quieter

Rolling Noise: How Continental Is Making Tyres Even Quieter

Hanover, Germany, March 20, 2026. Continental is developing tyres with exceptionally low rolling noise, helping reduce overall traffic noise and improve comfort inside the vehicle. This is made possible by innovative technologies and tread designs. Alongside air pollution, noise is one of the biggest burdens for people and the environment – especially in urban areas. […]

Scandinavian Enviro Systems signs Letter of Intent for technology licensing in North America

Scandinavian Enviro Systems signs Letter of Intent for technology licensing in North America

Scandinavian Enviro Systems AB (publ) (“Enviro”) has signed a letter of intent with an undisclosed party regarding the potential licensing of Enviro’s proprietary technology for the establishment of one or several tyre pyrolysis plants in North America. Under the letter of intent, the parties intend to conduct a study to assess the commercial and technical […]

Radar Tyres Joins Forces with The Proteas

Radar Tyres Joins Forces with The Proteas

Singapore-based Radar Tyres, the flagship brand of Omni United, has signed a multiyear partnership with Cricket South Africa, becoming the Global Partner of the Proteas and Junior Proteas across all formats. The deal includes headline sponsorship of the T20I teams, associate partnership for ODIs and Tests, and official headline partnership of the Under-19 teams, giving […]

World First: Michelin and Dassault Aviation unveil their innovations during the Falcon 10X Rollout

World First: Michelin and Dassault Aviation unveil their innovations during the Falcon 10X Rollout

On the occasion of the roll-out of Dassault Aviation’s Falcon 10X, Michelin is reaching a new major milestone in aircraft tire innovation and development. With the Air X Sky Light tire equipping the aircraft, Michelin brings to fruition several years of development, testing, and high-level industrial collaboration with Dassault Aviation. The MICHELIN Air X Sky Light tire […]

Michelin Wins Four Awards at Tire Technology Expo 2026

Michelin Wins Four Awards at Tire Technology Expo 2026

Among other awards, Michelin’s Primacy 5 Energy received the Tire of the Year award. Michelin received four awards at Tire Technology Expo, the global trade show for tire design, manufacturing and innovation. The event ran March 3-5, in Hanover, Germany. “Receiving four awards at Tire Technology Expo is testament to the collective strength of our teams […]

All 10 Highest-volume EV Manufacturers in the EMEA Region Choose Continental Tires

All 10 Highest-volume EV Manufacturers in the EMEA Region Choose Continental Tires

Hanover, Germany, March 11, 2026. Continental has expanded its market position even further in the field of electric mobility. In the Europe, Middle East and Africa (EMEA) region, the company supplied original equipment tires to the 10 highest-volume manufacturers of electric vehicles in 2025. This result underscores Continental Tires’ strategic focus on the growing e-mobility […]

Mitas Unveils TerraGuard VF Implement Radial AT Commodity Classic

Mitas Unveils TerraGuard VF Implement Radial AT Commodity Classic

The company developed the TerraGuard lineup to address larger and heavier implements, higher efficiency expectations and increased focus on soil preservation. Mitas unveiled TerraGuard VF implement tires, marking the range’s global debut at Commodity Classic, Feb. 25-27 in San Antonio, Texas, booth 1271. The company said it developed the TerraGuard lineup to address larger and heavier […]

Continental Again Named “Tire Manufacturer of the Year”

Continental Again Named “Tire Manufacturer of the Year”

Hanover, Germany, March 5, 2026. Continental was once again named “Tire Manufacturer of the Year” at this year’s Tire Technology Awards for Innovation and Excellence. The independent jury cited the company’s introduction of new tyre technologies, innovative measuring methods and continuous improvements to its production processes as setting new industry benchmarks. Continental also received the […]