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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

SAILUN ATREZZO ZSR2 impresses in the summer tyre tests 2024

SAILUN ATREZZO ZSR2 impresses in the summer tyre tests 2024

Just in time for the season and the upcoming switch to summer tyres at Easter, the SAILUN Atrezzo ZSR2 proved its qualities in the ADAC summer tyre test. The SAILUN Atrezzo ZSR2 ultra-high-performance tyre not only impressed with good ratings for braking distances on dry and wet roads, for which it received a very good […]

Mathe Group’s recycled rubber hits the road

Mathe Group’s recycled rubber hits the road

The use of large amounts of recycled rubber crumb for the manufacture of road surfaces and related products is propelling South Africa towards a circular economy where waste products are usefully used to address key infrastructure needs, Dr Mehran Zarrebini, CEO of Hammarsdale-based radial truck tyre recycler, Mathe Group, points out. Much of the production […]

RETAIL SECTOR UNDER PRESSURE

RETAIL SECTOR UNDER PRESSURE

When I first joined the tyre industry, more than 30 years ago, retail stores were in their prime, generating handsome returns. Over the years, the marketplace has become saturated, with consumers spoilt for choice on where to purchase their replacement tyres. While this turn of events may have been beneficial for motorists, the plethora of […]

LESSONS LEARNT – BUSINESS, TYRES AND NOT LOSING SIGHT OF YOUR GOALS

LESSONS LEARNT – BUSINESS, TYRES AND NOT LOSING SIGHT OF YOUR GOALS

INTERVIEW – RENE BAKER SHARES SIMPLE RECIPE FOR SUCCESS As a fellow female entrepreneur, meeting dynamic women who have made it in the business world – particularly a male dominated one – is heartwarming. Enter Rene Baker, a lady, who 10 years ago, took on a mammoth challenge, purchasing a shop that sells tyres and […]

Yokohama Rubber reveals three-year management plan to achieve ‘hockey stick’ sales growth by 2027

Yokohama Rubber reveals three-year management plan to achieve ‘hockey stick’ sales growth by 2027

Yokohama Rubber revealed its new medium-term management plan, Yokohama Transformation 2026 (YX2026). The new plan will be implemented over the next three years, 2024–2026, as the successor to Yokohama Transformation 2023 (YX2023). Under YX2026, Yokohama Rubber said it will further advance the exploitation of the strengths of its existing businesses and the exploration of new value. […]

Dunlop partners with Extreme SuperCars for an exhilarating 2024 racing season

Dunlop partners with Extreme SuperCars for an exhilarating 2024 racing season

Backed by a product line of ultra-high-performance tyres, Dunlop Tyres SA is excited to announce its sponsorship of one of South Africa’s fastest and most exhilarating circuit motor racing categories – the high-octane Extreme SuperCars racing series at the National Extreme Festival. The sponsorship will see the race series, held at Zwartkops International World of […]

SA Treads Digital Edition Feb/Mar 2024 is out now

SA Treads Digital Edition Feb/Mar 2024 is out now

Download here now In our daily travels, it’s alarming to witness neglected tires on vehicles, exposing drivers to serious risks. Despite being the only connection to the road, tires are often overlooked due to cost concerns, lack of awareness, time constraints, and misinformation. Temptations to opt for cheaper, second-hand tires only exacerbate the problem. However, […]

Trelleborg to showcase tyres at LogiMat 2024

Trelleborg to showcase tyres at LogiMat 2024

Trelleborg tires will showcase its full portfolio for material handling and logistics at LogiMat 2024, the international trade fair taking place March 19-21 in Stuttgart, Germany. Trelleborg will feature some of its tyre technologies, including advanced treads and high-performance rubber compounds for endurance, safety and performance, the company said. Trelleborg will display its XP1000 tyre, which […]

COUNTDOWN TO TYREXPO ASIA 2024 BEGINS

COUNTDOWN TO TYREXPO ASIA 2024 BEGINS

It is now under three months before the TyreXpo Asia Show will be staged in Bangkok for the very first time, in Hall 98 at the Bangkok International Trade & Exhibition Centre (BITEC) from 15th to 17th May. Asia is regarded as being at the forefront of the global tyre market with emerging economies in […]

Yokohama’s Geolandar tyres win multiple classes at 2023 King of the Hammers

Yokohama’s Geolandar tyres win multiple classes at 2023 King of the Hammers

Yokohama Rubber vehicles equipped with the company’s Geolandar off-road tyres for SUVs and pickup trucks finished first in three classes at this year’s King of the Hammers off-road race held in California from Jan. 28-Feb. 3. The King of the Hammers, which is the season opener for the year-long Ultra4 National Series racing tour, combines desert […]

‘TYRES ARE NOT A COMMODITY’, SAY MOTORISTS

‘TYRES ARE NOT A COMMODITY’, SAY MOTORISTS

According to a study conducted in South Africa, durability, comfort and performance are the main attributes drivers have in mind when considering their next tyre. It is a common misconception that drivers treat tyres as a commodity and do not differentiate among different types and brands on the market. Research conducted by Ipsos demonstrates a […]