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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

RADAR TYRES UNVEILS NEW ALL-TERRAIN RANGE AND ANNOUNCES UPCOMING RUN-FLATAND BULLETPROOF RANGES AT “MISSION: AFRICAN TERRAIN” DEALER EVENT IN SOUTHAFRICA

RADAR TYRES UNVEILS NEW ALL-TERRAIN RANGE AND ANNOUNCES UPCOMING RUN-FLATAND BULLETPROOF RANGES AT “MISSION: AFRICAN TERRAIN” DEALER EVENT IN SOUTHAFRICA

Radar Tyres, on 21st August, held a landmark dealer event in Krugersdorp, South Africa, titled “Mission: African Terrain,” where the brand unveiled its latest products and initiates. The event featured the launch of the Renegade AT Sport a next-generation All-Terrain tyre, and the announcement of ProjectSafeDrive, which includes key Run-Flat sizes and a Bulletproof tyre […]

Goodyear’s Assurance WeatherReady® 2 Sets New Standard for All-season Tires with Industry-leading Test Results

Goodyear’s Assurance WeatherReady® 2 Sets New Standard for All-season Tires with Industry-leading Test Results

New Assurance WeatherReady® 2 is dubbed the pinnacle tyre for all-weather driving and outperforms leading competitors in wet handling, wet braking and dry handling Goodyear (NASDAQ: GT) has introduced the Assurance WeatherReady 2, a tire that delivers unparalleled all-weather performance backed by industry-leading test results in wet handling, wet braking and dry handling. The tire has […]

Nokian Tyres secures $164M loan to build a zero-CO2 tyre factory in Romania

Nokian Tyres secures $164M loan to build a zero-CO2 tyre factory in Romania

The eight-year loan will support Nokian Tyres’ strategic investment project in Romania. Nokian Tyres has signed a EUR 150 million (approx. $164,603,250) loan agreement with the European Investment Bank (EIB). The eight-year loan will support Nokian Tyres’ strategic investment project in Romania, where the company is building the world’s first zero-CO2 tyre factory, it said. According […]

Trelleborg Tires to showcase sustainable tyre solutions at Farm Progress Show 2024

Trelleborg Tires to showcase sustainable tyre solutions at Farm Progress Show 2024

From Aug. 27 to 29, Trelleborg Tires said it will showcase its work in producing sustainable tyres with its TM1 Eco Power tire, developed with OE partner Fendt, in booth #1021 of the Farm Progress Show 2024. This tyre for both traditional and electric tractors is made from 65% recycled and bio-based materials, according to Trelleborg. This […]

Trio of events add value to Futureroad Expo 2024

Trio of events add value to Futureroad Expo 2024

Messe Frankfurt South Africa has announced that three major industry events will be co-located with Futuroad Expo 2024, which takes place from 19-21 November at the Nasrec Expo Centre in Johannesburg. Regional Logistics and Transport Conference This three-day conference, hosted by the South African and Zimbabwe Branches of the Chartered Institute of Logistics and Transport, […]

Goodyear secures $25M sponsorship with NASCAR

Goodyear secures $25M sponsorship with NASCAR

This partnership makes Goodyear’s the highest annual value sponsorship deal with NASCAR in 2024 The Goodyear Tire & Rubber Company has secured a $25 million sponsorship deal for 2024 through 2027 with NASCAR. This partnership designates Goodyear as the official tire for NASCAR’s top three national series and title sponsor for the Goodyear 400 race in Darlington, […]

TEPA welcomes balanced stakeholder committee

TEPA welcomes balanced stakeholder committee

The Tyre Equipment, Parts Association (TEPA), a constituent association of the Retail Motor Industry Organisation (RMI), congratulates Charl De Villiers, Chair of the Tyre Importers Association of SA (TIASA) and Nduduzo Chala, Managing Executive of the South African Tyre Manufacturers Conference (SATMC), on their appointments as Chair and Vice Chairman of the Waste Tyre Management […]

Michelin’s Total Cost of Ownership whitepaper set to shift mindsets in the transport industry to promote sustainability and drive efficiency

Michelin’s Total Cost of Ownership whitepaper set to shift mindsets in the transport industry to promote sustainability and drive efficiency

Michelin recently launched its latest research – Unlocking the Power Of TCO: A Fleet Manager’s Guide to Efficiency and Sustainability – an industry first aimed at shifting the mindsets of South African transporters to run more efficient and sustainable fleets. The 2023 Decarbonising South Africa’s Transport Sector report noted that, in South Africa, transport is the third […]

TyreXpo Asia 2025 almost sold out six months in advance

TyreXpo Asia 2025 almost sold out six months in advance

Following on from the highly successful TyreXpo Asia 2024 Show in Bangkok in March this year and TyreXpo Asia 2023 in Singapore, Informa Markets will be staging their next powerful presentation to the international tyre market sectors next in Singapore between the 12th to 14th March 2025 at the Marina Bay Sands Convention Centre. TyreXpo […]

SATMC appointed to Government’s waste tyre management advisory committee

SATMC appointed to Government’s waste tyre management advisory committee

The South African Tyre Manufacturers Conference (SATMC), representing the four multinational tyre manufacturers with plants in South Africa, has welcomed its appointment to the Waste Tyre Management Industry Advisory Committee announced by Dr. Dion George, Minister of Forestry, Fisheries, and the Environment, in July. This committee will drive the implementation of the plan approved by […]

Automechanika Johannesburg Road Show Successfully Concludes Across Six African Countries To Attract African Buyers To The Show

Automechanika Johannesburg Road Show Successfully Concludes Across Six African Countries To Attract African Buyers To The Show

The Automechanika Johannesburg team has wrapped up a successful road show across six key African countries, aimed at engaging automotive aftermarket buyers and promoting the upcoming Automechanika Johannesburg trade show slated for 19th to 21st November 2024 at NASREC Johannesburg. The road show, strategically planned based on exhibitor feedback, covered the most requested destinations for […]