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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

SA Treads Digital June | July ’25 Out Now!
Southern Africa

SA Treads Digital June | July ’25 Out Now!

If, like me, you’ve been wondering whether the waste tyre saga in South Africa will ever be resolved, you may want to check out our feature story on page 6. SA TREADS recently attended a TEPA Workshop dedicated to this matter. The event was attended by the Waste Bureau and a host of dealers from […]

Winter give-away from Tiger Wheel & Tyre
Southern Africa

Winter give-away from Tiger Wheel & Tyre

With the winter school holidays just around the corner, Tiger Wheel & Tyre is inviting families across South Africa and Botswana to hit the road safely, and in style, with the launch of its Ready. Set. GO winter campaign. Running from 23 June to 9 August 2025, the campaign rewards you with a limited-edition LEGO® […]

Yokohama Rubber Successfully Combats Counterfeit Wheels in China
International

Yokohama Rubber Successfully Combats Counterfeit Wheels in China

Yokohama Rubber collaborating with Anlu authorities to target illegal manufacturers. The Yokohama counterfeit wheel crackdown in China has led to the successful removal of unauthorized ADVAN Racing aluminum wheels, the company said. Yokohama Rubber filed an administrative complaint with authorities in Anlu City, Hubei Province, targeting a local manufacturer producing fake versions of its premium aluminum wheels. Authorities acted […]

Michelin launches a new Construction tyre range
International

Michelin launches a new Construction tyre range

Michelin has recently introduced its all-new X® Works Z2 and D2 tyre ranges which deliver increased fuel savings, longer tyre life and improved durability for the construction industry. Through a series of technical innovations that optimize profitability and promote vehicle fleets ecological transition in both the construction and waste management sectors. The Michelin Works® Z2 […]

New regional all-position steer tyre from Yokohama
International

New regional all-position steer tyre from Yokohama

Yokohama Tire has announced the launch of its new 116R Regional All-Position Steer tyre which has been produced at the company’s manufacturing plant in Mississippi, USA and is now available in three initial size options – 11R22.5, 295/75R22.5 and 11R24.5 incorporating a seven-year unlimited retread casing warranty. Tom Clauer, Senior Manager of Commercial product planning […]

Summer 2025: Continental Dominates Europe’s Independent Press Tests
International

Summer 2025: Continental Dominates Europe’s Independent Press Tests

Continental has once again confirmed its leading position in independent tyre tests for the 2025 summer season. Of the comparative tests published thus far, the premium brand’s summer tires have taken first place ten times and second place four times. Continental is thus continuing its successful streak of recent years. The SportContact 7 has been in the […]

Yokohama Rubber Reports Nearly $2 Billion in Revenue for Q1 2025
International

Yokohama Rubber Reports Nearly $2 Billion in Revenue for Q1 2025

The company also reported profits dropped by 3.2% year over year due to one-time costs tied to acquiring and integrating Goodyear’s OTR business. Yokohama Rubber reported its business and financial results for Q1 2025, covering January to March. The company increased sales revenue by 9.0% over the same period last year, reaching ¥275.1 billion (approx. $1.8 […]

ZC Rubber Goes Public on Shanghai Stock Exchange
International

ZC Rubber Goes Public on Shanghai Stock Exchange

ZC Rubber has officially gone public on the Shanghai Stock Exchange under the stock code 603049. The ZC Rubber Initial Public Offering (IPO) involved the issuance of 87.45 million shares at RMB 46.50 ($6.48) per share, opening with a market capitalization exceeding RMB 45 billion (approx. $6 billion). “This IPO marks a new chapter in ZC Rubber’s journey. […]

Celebrating father-child bonds at Formula Vee
Southern Africa

Celebrating father-child bonds at Formula Vee

There’s something magical about the sound of a race car engine roaring to life – especially when it’s the sound of a legacy being passed down from father to child. This Father’s Day, the story of Formula Vee South Africa – a grassroots motorsport category – is being celebrated for tradition, connection, and family – […]