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THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Dunlop Tyres Extends Dunlop Sure Tyre Insurance to 18 Months
Southern Africa

Dunlop Tyres Extends Dunlop Sure Tyre Insurance to 18 Months

Dunlop Tyres South Africa is raising the bar for driver confidence – extending its Dunlop Sure Tyre Insurance to 18 months of protection on tyres. For a limited time, customers purchasing Dunlop tyres at Dunlop-branded stores between 1 October 2025 and 31 January 2026 will enjoy 18 months of cover – an upgrade from the […]

Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion
International

Inside Yokohama’s Strategy That Drove Sales Past ¥1 Trillion

In fiscal 2024, Yokohama produced one of the company’s biggest milestones to date. For the first time, the company posted sales revenue above ¥1 trillion (approx. $6.7 billion) and business profit above ¥100 billion (approx. $667 million). That marked the third consecutive year of record results, and after reviewing the company’s 2025 integrated report, it’s clear that this achievement […]

Goodyear Forms Global Racing Organisation
International

Goodyear Forms Global Racing Organisation

The Goodyear Tire & Rubber Company announced the creation of Global Racing, a new organisation that unifies all motorsport operations under one global structure. Goodyear said the milestone begins a new chapter in its racing legacy. Xavier Fraipont will serve as vice president of Goodyear Global Racing. He will guide strategic direction while aligning the group with Goodyear’s broader […]

Tyre Technology where is it headed?
Uncategorized

Tyre Technology where is it headed?

Some of the new buzzwords around tyre technology and what we can expect soon, revolve around smart tyres, airless tyres, data-driven design and sustainable eco-friendly materials. Smart tyres now include the integration of sensors to monitor key parameters such as pressure, temperature, and wear in realtime, transmitting data to vehicle systems to improve safety and […]

Bridgestone South Africa brings adventure home with local production of Dueler AT002
Uncategorized

Bridgestone South Africa brings adventure home with local production of Dueler AT002

Bridgestone South Africa has announced the local production of its premium all-terrain tyre, the Dueler A/T002, at its manufacturing facility in Brits, North West. First launched in Europe in 2023, the Dueler A/T002 is now being produced locally for the first time, making it more accessible to South African drivers while supporting the country’s automotive localisation […]

Nokian Tyres’ next generation smart tire technology awarded a prestigious silver distinction
International

Nokian Tyres’ next generation smart tire technology awarded a prestigious silver distinction

Nokian Tyres has received the prestigious Agritechnica Innovation Award presented by the German Agricultural Society DLG. The Silver Medal distinction was awarded to Nokian Tyres’ next-generation smart tire technology Nokian Tyres Intuitu™ 2.0 Smart Pressure Assistant. Nokian Tyres Intuitu™ 2.0 Smart Pressure Assistant developed for Nokian Tyres Soil King VF tractor tires is next generation smart […]

BKT Recognised for Excellence in Off-Highway Tires
International

BKT Recognised for Excellence in Off-Highway Tires

BKT began its relationship with Caterpillar in 2015, supplying off-highway tyres for equipment ranging from 40 to 190 tons in India. BKT has earned the “Excellence Level” award for the fourth straight year in Caterpillar’s global Supplier Excellence Recognition programme. Caterpillar recognised BKT for consistent performance. BKT said the Caterpillar award highlights the company’s ability to meet […]

Nexen Tire Adds New Offices in Europe, Latin America, and Middle East
International

Nexen Tire Adds New Offices in Europe, Latin America, and Middle East

Nexen Tire global expansion efforts continue with the establishment of new branch offices and subsidiaries in Europe, Latin America, and the Middle East. With about 85% of its sales overseas, Nexen Tire said it has focused heavily on Europe and the U.S. Meanwhile, it is expanding capacity at its second plant in Žatec, Czech Republic to […]

Mentored by Champions, driven by Determination
Uncategorized

Mentored by Champions, driven by Determination

Bernie Laing on why women can succeed in a man’s industry. How does a sales representative, selling batteries out of the boot of her vehicle, end up running a fitment store for one of the country’s leading franchise brands? This Women’s Month, we sit down with Bernie Laing, co-owner of Supa Quick, Kloof, in Kwazulu-Natal, […]