THE SATREADS ARCHIVE

Stories

Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

PIRELLI: CYBER TYRE AWARDED AS THE MOST INNOVATIVE TYRE TECHNOLOGY AT THE AUTOTECH BREAKTHROUGH AWARDS 2025

Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) Innovation of the Year at the AutoTech Breakthrough Awards 2025, an international prize awarded by the Tech Breakthrough intelligence platform, which identifies the most innovative players and services in the automotive technology sector. Cyber Tyre is the world’s first intelligent system capable of collecting data directly from the tyre, […]

28 Oct 2025

International

Bridgestone Announces Yasuhiro Morita as New Global CEO

Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer beginning Jan. 1, 2026 Bridgestone announced a global CEO change. Effective Jan. 1, 2026, Yasuhiro Morita will succeed Shuichi Ishibashi as global CEO and representative executive officer. Bridgestone said the leadership shift supports its pursuit of sustainable growth and stronger corporate value as it […]

27 Oct 2025

International

Bridgestone Hosts Groundbreaking Ceremony for Pilot Demonstration

Bridgestone held a groundbreaking ceremony on October 21 for its new pilot demonstration plant for precise pyrolysis*1 of end-of-life tyres at its plant in Seki City, Gifu Prefecture, Japan. The ceremony brought together 32 participants, such as Seki City Mayor Kiyoshi Yamashita and representatives from the Ministry of Economy, Trade and Industry, as well as other […]

23 Oct 2025

Southern Africa

Automechanika Johannesburg Marks 10th Anniversary with Powerhouse Programme at New Venue, Gallagher Convention Centre

Automechanika Johannesburg 2025 boasts a focused line-up of conferences, talks, awards and the Alexandra Automotive Hub and Panel Discussion, that will bring together leaders from across the value chain. Organised by Messe Frankfurt South Africa, the 10th anniversary edition of the largest trade fair of its kind will host high-impact forums designed to drive innovation, standards […]

23 Oct 2025

International

Dunlop Named Official Tyre Partner of “Gran Turismo™ 7”

Dunlop has joined forces with the legendary driving simulator “Gran Turismo” franchise, announcing its role as the official tyre partner of “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series”. “Gran Turismo” is one of the world’s most popular racing simulation video game series – thrilling more than 90 million PlayStation® […]

22 Oct 2025

International

Continental Launches the Conti Coach HA 5

Continental has unveiled the Conti Coach HA 5. It is the first model in its newly developed Conti Coach Generation 5 line – tailored for the People segment in the EMEA region. This all-axle fitment tyre meets the demands of long-distance and intercity travel with a well-balanced combination of exceptional mileage, best-in-class rolling resistance*, and […]

20 Oct 2025

International

Goodyear Eagle F1 shines in Autobild 2025 Summer Performance Tyre Test

Following on from the 52 set braking shootout, the full Autobild summer tyre test has taken the best twenty tyres to the full set of testing, with some interesting highlights! There are two interesting stories. Firstly, is the rise of the Chinese tyres, with both Linglong and Sailun performing really well in the grip tests. Does […]

17 Oct 2025

International

Apollo Tyres Logo Debuts on Indian Cricket Team Jerseys as Part of BCCI Partnership

Apollo Tyres announced that its logo appeared on the Indian men’s cricket team jersey for the first time on Oct. 2 ahead of the opening test match against West Indies. The debut follows the company’s announcement of a three-year strategic partnership with the Board of Control for Cricket in India (BCCI). The Apollo Tyres logo appeared on the […]

16 Oct 2025

International

MAXAM Releases 45/65R45 Size for MS501 MineXtra L5 Loader Tyre

MAXAM Tire has released the MS501 MineXtra in a new 45/65R45 size for L5 wheel loaders and heavy-duty mining machinery. Designed for harsh aggregate and mining environments, the 45/65R45 MS501 targets off-the-road (OTR) applications, MAXAMsaid. The MAXAM MS501 MineXtra uses an extra-deep, open L5 offset lug pattern with staggered tread blocks for wear and damage resistance in […]

14 Oct 2025

Southern Africa

TEPA highlights aftermarket opportunities at Brazil Auto Parts Trade Mission

Johann van de Merwe, Chairman of the Tyre, Equipment, Parts Association (TEPA), a proud association of the Retail Motor Industry Organisation (RMI), recently addressed a technical seminar at the Brazil Auto Parts Trade Mission, where heshared valuable insights into the South African automotive aftermarket and the opportunities it presents for international suppliers. Van de Merwe […]

13 Oct 2025

International

New format for The Global OTR Conference to debut at THE TIRE COLOGNE 2026

Strong signal for internationality, innovation and sustainability in the tyre industry. THE TIRE COLOGNE (TTC) continues to grow: in 2026, the leading international trade fair for tyres and wheels will host a new format of The Global OTR Conference, the industry event for the off-the-road tyre industry (OTR), for the first time. By focusing on […]

10 Oct 2025

International

Point S International Launches Next Generation Campus for Future Leaders

Point S said the program is meant for young leaders to navigate workforce shortages, customer expectations, and technological change. Point S International launched the Next Generation Campus from Sept. 1 to 5 in Provence, France. The inaugural event brought together 80 young leaders from 10 European countries, all representing family-owned, independent tire and parts businesses within […]

09 Oct 2025