Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.
The Goodyear Tire & Rubber Company has become the first tyre manufacturer to produce an original equipment all-season tyre, set to be publicly released later this year, with the industry standard 3-Peak Mountain Snowflake (3PMSF) designation that also is rated Rolling Resistance “A” in the European Tire Labeling Regulation. Combining a traction level to meet […]
Michelin and other top tier tyre manufacturers took home awards for their contributions to the industry at the Tire Technology International Awards for Innovation and Excellence, held in Germany during the 20th Tire Technology Expo, from Feb. 25-27. The awards, coordinated by Tire Technology International magazine, were split into seven categories and officiated by a panel of international […]
Following the cancellation of the Geneva Motor Show in early March, SA Treads caught up with David Oliva – Marketing Manager for Yokohama Tyres Europe based in Germany by video link, who provided us with the latest innovations the brand was proposing to present at the event. David first of all explained that Yokohama are […]
Consumers have welcomed the recently published Guidelines for Competition in the South African Automotive Aftermarket Industry believing that motoring costs will be slashed. The automotive industry, on the other hand, has slammed the guidelines, citing various concerns from safety to the impact on the economy. According to Riaz Haffejee, CEO of Sumitomo Rubber SA (Sumitomo […]
Although the 2020 Geneva Motor Show in Switzerland was cancelled at the last moment because of the Coronavirus situation. Goodyear Dunlop reverted to a digital press conference which SA linked into to announce the launch of the brands latest concept tire design. The Goodyear recharge tyre concept incorporates a number of innovative features that are […]
At a prestigious event held in Johannesburg yesterday, Bridgestone announced its new campaign featuring some of South Africa’s sporting heroes. Media and business partners converged for the BIG reveal. SA TREADS was there. As a Worldwide Olympic and Paralympic partner, Bridgestone has launched its Chase Your Dream, No Matter What campaign in South Africa, which […]
This time of year we talk about how close the Geneva Motor Show is. But with the ongoing Coronavirus outbreak, organizers have cancelled the auto show for 2020. Doors would have opened to the general public on March 5th, while our Geneva coverage should have kicked off live from Switzerland beginning on March 3rd. Instead, companies like Alfa Romeo, Bentley, Hyundai, Pagani, […]
Pirelli’s brand new simulator, recently inaugurated at the company’s renowned research and development division in Milan, allegedly will reduce tyre development time as well as the number of physical prototypes needed: further enhancing the close working relationship between the Italian firm and the world’s best-known car manufacturers. The new simulator aims to accelerate development cycles […]
The Goodyear Tire & Rubber Company has become the first tyre manufacturer to produce an original equipment all-season tyre, set to be publicly released later this year, with the industry standard 3-Peak Mountain Snowflake (3PMSF) designation that also is rated Rolling Resistance “A” in the European Tire Labeling Regulation. Combining a traction level to meet […]
In the final step in its digital makeover, Maxxis has launched its state-of-the-art global website, the new Maxxis.com. With an emphasis on user-friendly features, Maxxis.com has been designed to enhance a visitor’s experience in multiple ways. The end result of a carefully planned redesign, Maxxis.com is equally responsive and easy to use on a desktop, smart phone or […]
Continental, the technology company of premium tyres and Kordsa, the global reinforcer, predominantly serving the tyre industry, announced that the series production of the first of 250.000 passenger car tyres featuring their new sustainable adhesive technology began in 2019. The two partners have been working together on this new eco-friendly dip technology since 2017. This […]
Singex Exhibitions have announced that the upcoming Tyrexpo Africa show, scheduled to take place on March 24th in South Africa is being postponed due to the imminent threat of the Corona Virus. The organisers released the following statement: “In view of the evolving novel coronavirus (COVID-19) situation globally, and as a matter of safety and […]