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THE SATREADS ARCHIVE

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Tyre industry intelligence, market reporting, and editorial analysis — curated for Southern African professionals.

Continental sets benchmark in 2026 European Summer tire tests
International

Continental sets benchmark in 2026 European Summer tire tests

Hannover, Germany, May 13, 20206. Continental delivered a standout performance in this year’s independent European summer tire tests, securing 13 wins and 19 podium finishes across 24 evaluations conducted by leading automotive publications and mobility organizations. The results underline the company’s ability to consistently perform at the top across a wide range of tire segments and […]

Magna Tyres Unveils MA801 TR Solid Tire for Recycling, Industrial Use
International

Magna Tyres Unveils MA801 TR Solid Tire for Recycling, Industrial Use

The company presented the tire May 4-7 at IFAT 2026 in Munich, Germany. Magna Tyres introduced the MA801 TR solid tire for compact wheel loaders and telescopic handlers operating in recycling and heavy industrial environments. The company presented the tire May 4-7 at IFAT 2026 in Munich, Germany. Magna MA801 TR Key Specifications Tread Design and […]

Nokian Tyres ranks among Top 30 on Financial Times’ Europe’s Climate Leaders list and is the highest-scoring tire company
Uncategorized

Nokian Tyres ranks among Top 30 on Financial Times’ Europe’s Climate Leaders list and is the highest-scoring tire company

The Financial Times has once again included Nokian Tyres on the Europe’s Climate Leaders list. Being listed reflects the company’s strong progress in reducing greenhouse gas emissions, and it is a recognition Nokian Tyres has earned every year since the ranking began in 2021. The list is compiled annually by the Financial Times and the research firm […]

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black
International

Pirelli Begins Closed-Loop Tire Recycling Using Recovered Carbon Black

Pirelli said the project supports a broader strategy involving additional facilities and industrial ecosystems designed to convert waste into recovered manufacturing inputs. Pirelli North America launched its first internal closed-loop tire recycling initiative as part of a broader strategy to increase recycled and bio-based material use in tire production. The Tire Recycling Foundation recognized the project with a […]

Goodyear Announces First Quarter 2026 Results
International

Goodyear Announces First Quarter 2026 Results

EMEA and Asia Pacific results strengthened; Goodyear Forward delivered $107 million of benefits The Goodyear Tire & Rubber Company (NASDAQ:GT) reported first quarter 2026 results today and the company will host an investor call tomorrow morning, Thursday, May 7, at 8:30 a.m. Eastern time led by Mark Stewart, Goodyear’s chief executive officer and president, and […]

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD
International

THE MICHELIN UNIVERSAL TIRE DIGITAL TWIN: WHISPERING WORDS OF WISDOM TO YOUR VEHICLE TO KEEP EVERYONE SAFE ON THE ROAD

Michelin is showcasing its universal tire digital twin which can convert in-vehicle data into actionable insights in real time to make recommendations to the vehicle or its driver. Michelin is leveraging 130 years of expertise in tire physics combined with advanced mathematical modeling, AI and data science algorithms. This innovation aims to ensure a safer […]

Yokohama Rubber Q1 Sales Report Shows Profits Rise
International

Yokohama Rubber Q1 Sales Report Shows Profits Rise

For the full year, Yokohama Rubber forecasts sales revenue of ¥1.3 trillion (approx. $8.19 billion), up 5.3%. Yokohama Rubber reported higher sales and profit for the first quarter (Q1) of fiscal 2026. Gains in its tire business, stronger high-value tire sales and growth in off-highway tires drove the increase. The company said the results reflect continued […]

Global Tyre Shipments to Top 3.1 Billion Units by 2030
International

Global Tyre Shipments to Top 3.1 Billion Units by 2030

The global tyre industry is entering a new era of growth, driven by rising demand for smarter, more sustainable and higher-performance products. While short-term challenges such as tariffs and raw material costs remain, vehicle manufacturers continue to push for innovation – especially in larger rim sizes, electric vehicle tyres and advanced premium models. According to […]

South African Manufacturing Sector Under THREAT
Southern Africa

South African Manufacturing Sector Under THREAT

Is the system failing local producers? The closure of the Goodyear Kariega plant in Uitenhage last year that resulted in more than 900 job losses, was met with profound shock. No one expected the closure of a manufacturing icon that had operated in South Africa for more than 70 years. Sadly, Goodyear is not an […]

Local tire manufacturers face mounting challenges
Southern Africa

Local tire manufacturers face mounting challenges

NDUDUZO CHALA ON WHY EVEN PLAYING FIELD REMAINS INEQUITABLE When anti-dumping duties on Chinese imports became effective in 2023, the local tyre makers had hoped their implementation would make for a more even playing field. But just how effective did this protection measure prove to be? And what other factors may be threatening their survival? […]