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Back You are here: Home News Articles by Category - Local Events & Trade Shows Van den Ban introduce themselves to the African tyre market

Van den Ban introduce themselves to the African tyre market

Van den Ban introduce themselves to the African tyre market

Netherlands based Van den Ban Autobanden B.V. (VDB) which is part of the Van den Ban Group were exhibiting at Tyrexpo Africa 2016 for the very first time with the dedicated aim of taking the first steps towards establishing the company and its products in South Africa and the African Continent.

Singex spoke with Cyril Versteeg, VDB's Commercial Manager who explained that as one of the leading and most successful tyre wholesalers in Europe. We now feel it is the right time to introduce our established product range in PCR, high performance, 4x4/SUV, van and light commercial and truck tyres to this market.

Cyril says, “This is new venture for our company and our presence at the show revolves around exploring the African market and hopefully talking to various people in the market plus promoting the proven merits of our established Novex brand. We are also looking to hopefully meet and in due course, appoint distribution partners in South Africa and as many African countries as possible.”

VDB are also currently working on the development of another private label to add to their progressive product portfolio which will be introduced on a global basis in due course.

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