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A price rise at Bridgestone Europe

13 Bridgestone

Bridgestone Europe has announced that with effect from July it will be increasing all prices on car, van and SUV tyres by an average of three per cent.

Colin Hensley, Bridgestone Europe's Head of PR and Corporate Communications states, " This increase is directly due to the significant increase in the cost of raw materials over the past twelve months and will affect all our brands. Whilst initial cost increases were partially covered by operational optimisation the continued rise in costs for high value raw materials has necessitated this action."

Bridgestone will continue to closely monitor raw material pricing to ensure they can further develop and deliver innovative tyres in the future.

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