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Cooper Tire online advertising videos bags top IAC honors

1 Cooper IAC

Internet Advertising Competition (IAC) has honoured two videos created by Ohio headquartered Cooper Tire showcasing the new Cooper Zeon RS3-G1 high performance passenger car tyre.

Bagging the top honor in the category "Best Automobile Online Video", the two-minute video showcases how the Cooper Zeon RS3-G1 transforms driving to sheer exhilaration by holding 1g in tight corners. While a 15-second piece on the tyre earned "Outstanding Online Video" honours.

"The Cooper Zeon RS3-G1 is a tyre for high performance vehicles & drivers and we wanted viewers to feel the same excitement from videos as they would be getting behind the wheel with these new tyres on it," said Jessica Egerton, Cooper Director of Brand Development.

The IAC Awards are the only industry-based advertising award competition dedicated to online advertising based on seven criteria – design, ease of use, copywriting, interactivity, use of technology, innovation and content.

Cooper Tire & Rubber Company is the parent company of a global family of companies specializing in design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tyres.

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